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How Quividi’s audience measurement tech helps DOOH networks wow audiences and attract top advertisers

Quividi’s anonymous video analytics (AVA) platform counts and qualifies digital out-of-home audiences in real time via video sensors installed in digital displays. The Paris-based company calls itself “the only Anonymous Video Analytics technology with a 10-year track record across tens of thousands of points. […]

digitalsignageadvertising.wordpress.com
Fri, Jun 10, 2016 at 12:42 AM

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Nancy Fletcher: Global OOH Will Do Beautiful Things – a recap of FEPE’s 57th Congress

It became evident — after 28 speakers representing 40 countries — that out of home (OOH) advertising faces remarkably similar opportunities and challenges around the world. It is also clear that “tomorrow we will do beautiful things” if the global OOH industry shapes the future by taking five steps: 1. Connect OOH and Mobile. […]

specialreports.oaaa.org
Fri, Jun 10, 2016 at 12:41 AM

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16:9: InfoComm 16: Day One Impressions

As warned, there are indoor LED displays everywhere at this year’s edition of the big InfoComm systems integrator-pro AV nerdfest in Las Vegas. There are two massive halls for this show, and LED companies are all over the footprint of both of them. There is by no means just an area designated for them. […]

sixteen-nine.net
Fri, Jun 10, 2016 at 12:40 AM

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How DOOH Accurately Predicts What Customers Want (Media Village)

Let's take a look at how digital out-of-home advertisers are finding out exactly how to target their customers. They Collect Cell Phone Data. One method for accurately targeting consumers is by looking at what's on their cell phones. […]

mediavillage.com
Thu, Jun 9, 2016 at 11:18 PM

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The 57th FEPE International Congress in Barcelona – An Overview (FEPE)

The theme of the Congress was ‘The Road Ahead’ and Keynote speaker Tom Goodwin of Havas Media opened proceedings with an incisive review of the new developments in the digital world that will impact Out of Home. […]

fepe.com
Thu, Jun 9, 2016 at 11:12 PM

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The Telegraph: Jean-Claude Decaux, entrepreneur – obituary

Jean-Claude Decaux, who has died aged 78, was a French entrepreneur who made a fortune from outdoor advertising – on poster sites, bus shelters, kiosks, transport systems and even public lavatories. The brand signature JCDecaux, to be found on the frame of half a billion billboards, is subliminally familiar to consumers the world over. […]

telegraph.co.uk
Thu, Jun 9, 2016 at 11:05 PM

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Ad Block This: This Bus Ad Refuses to Go Unseen (Trend Hunter)

Denmark's Out of Home Media cleverly champions out-of-home advertising with its latest stunt, which involves a public transportation bus that boldly states: "Ad Block This! […]

trendhunter.com
Thu, Jun 9, 2016 at 5:07 PM

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Light TV Viewers Switch on to DOOH, Study Says (Ocean Outdoor)

A new Ocean study measures how receptive light TV viewers are to digital out of home as a conduit between customers, stores and mobile purchase channels. People classified as light TV views tend to be younger (aged 25 to 44 years olds); earning more than £50,000 a year, active, diverse, college educated and social networking influencers (source: TGI). […]

oceanoutdoor.com
Thu, Jun 9, 2016 at 4:50 PM

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Recap of Day One at InfoComm 2016 (DSToday)

Insight on choosing the best display technology, a new operating system for digital signage and a new visualization center opportunity are just three of dozens of interesting happenings during the first day of InfoComm 2016 taking place this week at the Las Vegas Convention Center. […]

digitalsignagetoday.com
Thu, Jun 9, 2016 at 4:35 PM

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Clear Channel Outdoor’s Rainbow Kirby on OOH: The Power of Unskippable Media (Media Village)

A lot of out-of-home inventory was bought by location, and now the thinking has shifted to buying audiences. Great creative will always reign supreme, and it's not all about digital. You can integrate mobile into static printed billboards. […]

mediavillage.com
Thu, Jun 9, 2016 at 4:30 PM

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ANA warns agencies: ‘Don’t dismiss report on rebates and let’s end Cold War’ (Campaign Live)

Most of the big agencies have been fiercely critical of the ANA’s findings and have denied taking rebates without telling clients. Publicis Groupe said the report was "unsubstantiated" and "unverifiable". Interpublic described it as "unfortunate" and "inflammatory". […]

campaignlive.co.uk
Thu, Jun 9, 2016 at 3:22 PM

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Digital OOH in India- What to expect?

6Wresearch, estimates that in India Digital signage industry is projected to attain revenue of about $524 million by 2019 and a 25.8% growth is anticipated between the years 2014 to 2019. […]

linkedin.com
Thu, Jun 9, 2016 at 5:22 AM

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Global OOH ad market analysis: full presentation by PJSC at the FEPE Congress 2016 in Barcelona (PJSC)

On Thursday, June 2, 2016, PJSC Managing Director and TMT Group member, Mark Boidman, was a featured speaker at the 57th Annual FEPE International Congress in Barcelona, Spain. […]

Wed, Jun 8, 2016 at 5:57 PM

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PwC report: integration between out-of-home and Internet advertising will open up new e-commerce opportunities

Increasingly networked and automated OOH infrastructure will facilitate programmatic advertising, and provide the ability to personalise ads and automate and dynamically manage inventory. At the same time, integrating technologies such as mobile wallets and near-field communication will enable digital OOH to expand into e-commerce, allowing consumers to buy directly “from” advertisements. […]

pwc.com
Wed, Jun 8, 2016 at 5:55 PM

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Why Outdoor Digital Signage Is Coming to a Drive-Thru Near You (Samsung Insights)

Outdoor advertising has always been important to quick-service restaurants (QSRs), banks and other fast-service retailers, but in the last 12 months, we’ve seen a big uptick in the number of major companies in those sectors that are seriously looking at converting the paper and plastic signs in their drive-thru lanes to more impactful and efficient outdoor digital signage displays. […]

insights.samsung.com
Wed, Jun 8, 2016 at 5:54 PM

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