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Australia’s JOLT says its DOOH-ad-supported EV charging network has attracted major brands as network usage has grown by 600% in the past year (AdNews)

JOLT's OOH screens are primarily integrated within the EV charging kiosks and the network allows brands to engage with both broadcast roadside audiences as well as its premium EV driver audience for the approximate 33 minutes it takes to charge their cars. Upon launching in 2021, Audi, Telstra and Woolworths signed on as the inaugural advertising partners. […]

adnews.com.au
Sun, Nov 26, 2023 at 11:46 PM

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London Borough Seeking End To Deal For DOOH-Driven Smart City Transit Shelters That Were Promised But Never Delivered (16:9)

A borough in the south end of London is in the process of trying to terminate its contract with an ad-focused smart cities start-up ... […]

sixteen-nine.net
Sun, Nov 26, 2023 at 5:47 PM

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DOOH ad operator BackLite Media integrates its inventory in UAE with Location Media Xchange’s programmatic SSP

Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has added inventory from BackLite Media, the digital out-of-home (DOOH) advertising company in the United Arab Emirates (UAE). […]

Location Media Xchange
Sun, Nov 26, 2023 at 5:44 PM

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Agency’s take: Retail media is going nowhere but up in 2024 (OpenMic)

Glen Conybeare (global president, IPG Mediabrands Commerce) outlines how he believes retail media will start to evolve in the next twelve months, as it continues its growth. Right now, brands can buy digital advertising online, but they’ll eventually be able to use the same buying models to purchase digital advertising in stores. […]

thedrum.com · Promoted content
Fri, Nov 24, 2023 at 7:03 PM

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Austrian Chamber Of Commerce Stacks 20 LCDs in Towering Matrix Video Wall (16:9)

With so much focus and buzz about the potential for LED displays as main features in designed spaces, it’s easy to forget that flat ... […]

sixteen-nine.net
Fri, Nov 24, 2023 at 8:58 AM

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Use this code to get 20% off Conference pass at DSE 2023 taking place December 2-5 in Las Vegas

Use the code DSPulse to get 20% off Conference pass or a free Expo pass at DSE 2023 in Las Vegas. Click to register here Conference Pass: Recommended for: Leaders that want access to "the works," including VIP activities with top attendees Advance $1,099 Until Nov 17 Access DSE/LDI expo hall, conference and more. Late $1,399 Access DSE/LDI expo hall, conference and more. […]

Editorial · Promoted content
Fri, Nov 24, 2023 at 12:10 AM

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How brands use OOH in Ireland to boost sales around Black Friday and during the holiday season (AdWorld)

James Byrne, marketing manager, PML Group. Outdoor is a location medium, but its agility means its content can be hyper-relevant to time and to events happening across the physical and virtual landscape. Digital OOH and Dynamic Digital OOH are ideal platforms for brands to inform, remind and drive direct response on the day in question. […]

adworld.ie · Promoted content
Thu, Nov 23, 2023 at 5:15 PM

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LED And Hologram-ish Transparent LCD Create Gingerbread House Christmas Activation In London (16:9)

An “activation” for the beauty brand Jo Malone uses a blend of LED, transparent LCD and scent marketing for a pop-up gingerbread house on ... […]

sixteen-nine.net
Thu, Nov 23, 2023 at 8:01 AM

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Seoul’s Local Government Testing Real-Time Translation On Transparent Displays At Tourist Info Counters (16:9)

Here’s another example of transparent display technology being mashed-up with real-time AI translation to help information counters field questions from travelers who don’t speak ... […]

sixteen-nine.net
Thu, Nov 23, 2023 at 7:27 AM

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The Retail Refresh Episode 007: Sander Roose (Omnia Retail) on dynamic pricing online and in-store (Video 19:10, by Broadsign)

Omnia Retail Founder & CEO Sander Roose joins the show to talk about the opportunities that dynamic pricing can enable, how best to communicate this new pricing model to consumers, and some interesting ideas for special in-store media activations tied to dynamic pricing systems. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Jas Basra from Broadsign. […]

youtube.com · Promoted content
Thu, Nov 23, 2023 at 12:10 AM

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Indonesia’s DOOH operator Rainbow is using LMX programmatic DOOH SSP for ad sales (Location Media Xchange)

Rainbow began as a family business in 1986, evolving over the years to become a prominent player in outdoor advertising in Indonesia. Some key milestones include securing major concessions with PT. Jasamarga (persero) Tbk Highway and PT. […]

lmx.ai · Promoted content
Thu, Nov 23, 2023 at 12:08 AM

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Public OOH Companies Trading at 12X Cashflow (Billboard Insider)

Analysis by Solomon Partners. OUTFRONT has the lowest multiple at 10.7X cashflow. We are assuming that this is due to skepticism over how fast transit ridership and transit ad revenues will rebound. […]

billboardinsider.com
Wed, Nov 22, 2023 at 7:52 PM

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This (OOH Ad Operator) Stock Has Been Called “The Next Berkshire Hathaway.” Now It’s Trading for a Big Discount (Motley Fool/MSN)

by Matthew Frankel. Boston Omaha Corporation (NYSE: BOC) has been a terrible performer for investors this year. There's no way to sugarcoat it: So far in 2023, Boston Omaha's stock price has declined by more than 45%. […]

msn.com
Wed, Nov 22, 2023 at 7:44 PM

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How AI Could Affect the Advertising Landscape (Billboard Insider)

By Mark Boidman, Partner, Solomon Partners. Artificial Intelligence (AI) is transforming the world of advertising. With the increasing use of AI, media is undergoing a transformation in terms of advertising content, placement, and effectiveness. […]

billboardinsider.com
Wed, Nov 22, 2023 at 5:38 PM

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Aussie Grocer Selects Broadsign To Drive Front Of Store Retail Media Screens (16:9)

Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. ... […]

sixteen-nine.net
Wed, Nov 22, 2023 at 11:31 AM

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