Over a period of 30 days, we saw that retail and restaurants accounted for 77% of all beacon deployments, and 81% of all beacon activity. Yes, the press does match reality in terms of who is deploying the most beacons today. […]
AdNews picked the brains of two out of home (OOH) experts, MEC’s national head of investment and activations, Claire Butterworth, and Posterscope Australia managing director, Joe Copley, to find out their thoughts on static vs digital and the next big thing in outdoor. […]
The locations and creative of digital out-of-home in particular have the ability to capture viewers’ attention and make them stare. […]
Outdoor advertising’s growth story is one of successful adaptation, as advertisers increasingly embrace digital media. Intuitive, digitally enabled outdoor activations that appear on billboards, bus stops, subway stations, and buildings have reconfigured the outdoor advertising category as a space where physical presence augments and amplifies broader campaigns. Here are three trends to watch. […]
While dynamic data reliant campaigns are more demanding, they ensure significantly better results. This was demonstrated by Matthews in a 2015 study from Posterscope, with an 18% increased value regarding spontaneous memory, an increase of 12% over supported memory and an increase of 53% with message recall. […]
DOOH will need to overcome the following four headwinds to realize its full potential: Technology, Content, Measurement and Media Buying Culture. […]
In a bid to demonstrate the value of targeting consumers by behaviour as opposed to solely by traditional demographics such as age, gender, income or social class, we at KBH have produced new OOH audience categories with our Pen Profiles, using Mosaic, Personicx and TGI data. We studied the behaviour of more than 2,500 consumers, beginning in 2013 and then again last year. […]
Out-of-home firm APN Outdoor is allegedly contemplating a double acquisition which will see the outdoor media giant take over Queensland's Metrospace Outdoor Advertising, along with assets from Independent Outdoor Media (iOM). The deal could see APN Outdoor fork out some $40m for both Metrospace and iOM’s assets. […]
Adams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday have joined forces to test real-time vehicle data and analytics for digital billboard inventory across select U.S. markets: Norfolk, Va., Philadelphia, and Chattanooga, Tenn. […]
The recent acquisition of Liveposter enables Posterscope USA to deliver dynamic, data-triggered digital Real Time campaigns to streets across the USA With the Liveposter platform as a key part of its capabilities, Posterscope USA is now able to bring automated, dynamic creative and a large array of metrics familiar to the online and digital world, onto street level digital OOH. […]
The research firm IHS has pushed out new data suggesting the global market for digital signage and professional displays is now growing at a compound annual growth rate of 8.3 percent, with 4.4 million units moved last year and 7.7 million expected to move by 2020. […]
MCDecaux (85% owned by JCDecaux and 15% by Mitsubishi Corporation) has won the competitive tender for the largest bus shelter advertising contract in Japan awarded by the Bureau of Transportation, Tokyo Metropolitan Government, for a minimum duration of 15 years. […]
Health Media Network (HMN), a leading digital Point of Care media company, today announced it acquired the rights to PetCARE Television Network, LLC, ("PetCARE TV") from Saddle Ranch Media, Inc. […]
The OAAA OOH Media Locator is the most comprehensive guide to out of home (OOH) media options across the entire US. It allows any advertiser or ad agency to: Quickly identify OOH media options by format and geography Search by CBSA or DMA in the US Export search results in an Excel file Check out this time-saving feature for OOH media planners and buyers by visiting the "OOH Media Locator" today! […]
The Dallas Police Association and Clear Channel Outdoor are using billboards to send a message of unity after last week's fatal ambush on Dallas officers. A pair of digital billboards promoting their message will be displayed around Dallas. […]
