How outdoor ads are getting smart (HK Strategies)
Outdoor advertising’s growth story is one of successful adaptation, as advertisers increasingly embrace digital media. Intuitive, digitally enabled outdoor activations that appear on billboards, bus stops, subway stations, and buildings have reconfigured the outdoor advertising category as a space where physical presence augments and amplifies broader campaigns. Here are three trends to watch. […]
Wed, Jul 13, 2016 at 9:06 PM