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16:9: Orlando Airport Investing Big On Passenger-Facing Digital Signage

Orlando International Airport continues to invest heavily in digital displays to improve the look and experience. The Orlando Sentinel has a story up about a $146 million makeover underway, and targeted to be complete by late next year, that will include a band of tiled displays behind the ticket counters at the departures level. […]

sixteen-nine.net
Tue, Aug 9, 2016 at 7:54 AM

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The Future of Signage (SignLink)

Rise of digital signage. Digital platforms, like display screens, are becoming one of the most powerful sources of display and advertising. It has been predicted that worldwide, revenue for digital signage equipment, software, services, and media is growing at around five percent per annum and will hit $17bn (£13bn) by 2017. […]

signlink.co.uk
Tue, Aug 9, 2016 at 1:36 AM

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The Motley Fool: Which is the best Australian outdoor advertising stock to buy today? (Part II)

This is the second article of two articles aiming to identify which of APN Outdoor Group Ltd (ASX: APO), oOh!Media Ltd (ASX: OML) and QMS Media Ltd (ASX: QMS) is Australia’s best outdoor advertising stock. […]

fool.com.au
Tue, Aug 9, 2016 at 1:29 AM

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Olympics Action Plays Out Across UK Digital OOH for the First Time (Little Black Book)

Ocean Outdoor's large format screens are turning bronze, silver or gold as the medal tally rises Olympics Action Plays Out Across UK Digital OOH for the First Time Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. […]

lbbonline.com
Tue, Aug 9, 2016 at 1:10 AM

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How News Media Use OOH to Boost Readership

Newspapers and magazines have seen a decline in readership and revenue over the last decade. As they strive to retain readers by rebranding and offering online options, they are turning to OOH advertising to spread the word. […]

Editorial
Tue, Aug 9, 2016 at 12:52 AM

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The best election-inspired billboards (so far) (Media Life)

Advertisers are using OOH to capitalize on campaign season There have already been lots of election-related billboards this year. Many are surprisingly creative. Some of them support one of the candidates. […]

Mon, Aug 8, 2016 at 6:08 PM

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The Drum: Starbucks switches digital for out-of-home to create noise around UK Teavana launch

Out-of-home will form the back bone of the Teavana campaign in lieu of spending big on TV advertising, according to Starbucks’ digital marketing manager Jamie McQuary, who told The Drum that the idea was to market the brand “a lot bigger than we normally do”, by buying large format digital sites and bus wraps to create a “high impact, visual launch”. […]

thedrum.com
Mon, Aug 8, 2016 at 5:58 PM

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Motley Fool: Which is the best Australian outdoor advertising stock to buy today? (Part I)

This is the first of two articles about ASX listed outdoor advertising companies APN Outdoor Group Ltd (ASX: APO), oOh!Media Ltd (ASX: OML) and QMS Media Ltd (ASX: QMS). Outdoor advertising is a thriving industry, unlike other traditional forms of advertising such as print and television which are losing market share to online channels. […]

fool.com.au
Mon, Aug 8, 2016 at 5:43 PM

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There are 6700 digital billboards in the US, up 5% from Jan 2016 (OAAA)

OAAA conducts a survey twice a year to determine the number of digital billboards nationwide. According to OAAA’s survey of billboard operators and manufacturers, in July 2016, there were 6,700 digital billboards, a 5 percent increase from 6,400 in Jan 2016. The total number of digital billboards is about 1.8 percent of total billboards in the United States. […]

Editorial
Mon, Aug 8, 2016 at 5:36 PM

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Podcast: Blending Tech with Media to Make Cities Smarter (eMarketer)

The latest episode of “Behind The Numbers” focuses on smart cities. How is the combination of media and technology fueling municipal innovation, bringing new digital services to denizens and opening up new, cutting-edge advertising opportunities? […]

Mon, Aug 8, 2016 at 8:02 AM

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Ad skipping and blocking could spur an advertising arms race (Conversation)

While some people may like the idea of being able to avoid all advertising, advertisers are still finding new ways to get brand names seen by the general public. It’s all about control. Promotional messages are everywhere. […]

theconversation.com
Mon, Aug 8, 2016 at 7:59 AM

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While Content is Still King in DOOH, Processing Holds the Keys to the Kingdom (DSConnection)

Do you ever wonder why some video walls and LED displays look better than others? If so, you’re not alone as the image clarity topic buzzed around the tradeshow floor at InfoComm’s 2016 conference with designers, integrators and owners evaluating various different LED video products for upcoming indoor video wall implementations. […]

digitalsignageconnection.com
Sun, Aug 7, 2016 at 6:24 PM

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CEO of Clear Channel says only billboards give brands the fame they crave (The Times)

Clear Channel’s main rival is the French outfit JCDecaux. Mr Eccleshare is better than that lot, surely? He puts his tongue in his cheek, slightly. […]

thetimes.co.uk
Sun, Aug 7, 2016 at 6:17 PM

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How to Use Real-Time DOOH Creative to Stand Out from the Crowd (By Jeff Tan, via Linkedin)

Dynamic, real-time, digital creative should be the cornerstone of every digital OOH Location-Marketing campaign. Advertisers running digital OOH creative should not simply replicate whatever they did on static vinyl, or god-forbid, their print creative. They should consider how a consumer’s mindset may differ by time of day, day of week, or location. […]

linkedin.com
Sun, Aug 7, 2016 at 6:09 PM

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DOOH campaign: Dove challenges how the media portrays female athletes (Marketing Mag)

Animated billboards in Toronto (at Yonge and Dundas), New York and L.A. will broadcast real-time sexist commentary from media outlets in several English-speaking countries. As the negative comments appear on the billboard, the images of the female athletes gradually disappear, symbolizing how people lose sight of the whole person when they only focus on their appearance. […]

marketingmag.ca
Fri, Aug 5, 2016 at 4:18 PM

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