Sixth straight year of growth thanks to unique way it reaches people By Bill Cromwell. Of all traditional media, out of home is best positioned to thrive over the long term. It held up well through the recession. […]
The last 12 months represented a dynamic year for OAAA’s marketing team, who worked tirelessly to share insights about the OOH medium with real audiences. Feel the Real. On September 28, the OOH industry launched an edgy, Millennial-facing ad campaign targeting agency media planners. […]
A lot of the issues come down to a realization that some of the core building blocks of programmatic simply don’t exist — or at the very least don’t exist yet. This does not mean that programmatic will not be a part of our future; it clearly will. But rather it will be treated in a meaningfully different way over the next few years. […]
Since Forrester was founded in 1983, we've never had a coverage area on digital signage ̶ until now. Why? In the age of the customer, digital signage and related display technologies are growing rapidly, because: It's now a dynamic, disruptive, interesting technology. […]
The three public outdoor companies have an enterprise value of 3.9 times revenue and 12.3 times cash flow (EBIDTA) at December 2015. Lamar’s multiple increased slightly during the quarter, Outfront’s multiple was stable and Clear Channel’s multiple decreased. […]
The connected consumer represents the fastest growing sector of shoppers and is characterized as having direct engagement to the retailer; they are excited to share their interests and expectations. So what does this mean for retail? […]
For two decades, Adobe Flash was the Holy Grail for designers creating motion graphics for the web and digital signage. Recently, however, the Interactive Advertising Bureau (IAB) made HTML5 the new industry standard for digital creative. […]
Every year Daily Billboard tries to cherry-pick the most eye-catching, engaging and inventive billboard designs, gimmicks and ad creatives that have really stood out and turned heads in the streets and skies of Los Angeles for the past twelve months in the worlds of TV, film, fashion, drinks and more lifestyle brands besides. Let's get to it and announce 2015's lucky winners. […]
In 2014, LG announced that it built an 18-inch OLED panel that rolls up just like a newspaper. Now, it's ready to show off its ultra-thin beauty to the public CES. It's just one of many concepts that LG hopes will show off what it can do with OLED these days. […]
Not too long ago, in the primordial phases of digital signage, many focused on impossible-to-measure delivery of “impressions,” but as it turns out, the ROI on dynamic displays is quite nuanced. Marketing has evolved to encompass a number of “engagement” tactics, and they don’t all have instant results. Sometimes you’re building a brand, and the uptick in sales will take time. […]
The Out of Home media owner, which currently operates street furniture contracts under its Adshel brand in over 250 local authorities, will sell the advertising space at Tower Hamlets Council-owned bus shelters and will take responsibility for their cleaning and maintenance. As part of the 15-year contract, Clear Channel will replace and upgrade shelters across the borough. […]
Australia's advertising market is forecast to grow just 3 per cent in 2016 as strong improvement from outdoor and online advertising is countered by falling newspaper and magazine revenue. Outdoor advertising will continue to grow at a similar rate to 2015 and is forecast to improve 8.9 per cent to $716 million. […]
A 9-foot-tall, narrow structure installed this past week on a Manhattan sidewalk is signaling a plan to turn payphones into what’s billed as the world’s biggest and fastest municipal Wi-Fi network. […]
A billboard located along SR 201 in Utah is turning heads, advertising a dating website called "WhereWhitePeopleMeet.com." The website says it is an alternative to other dating websites that cater to certain groups. And although the site advertises itself for a specific race, the company has said anyone of any race may join as long as they are over the age of 18. […]
A consortium of companies, including wireless technology player Qualcomm Inc., is to pay the estimated USD 200 million installation cost and take half the revenue from the kiosks' digital advertising, projected at USD 1 billion over 12 years. The city gets the other half, more than doubling the USD 17 million a year it gets from payphones now. […]
