The Drum: Starbucks switches digital for out-of-home to create noise around UK Teavana launch

Out-of-home will form the back bone of the Teavana campaign in lieu of spending big on TV advertising, according to Starbucks’ digital marketing manager Jamie McQuary, who told The Drum that the idea was to market the brand “a lot bigger than we normally do”, by buying large format digital sites and bus wraps to create a “high impact, visual launch”. […]