Digital signage is playing an integral role at the Rio Olympics – unlike anything we’ve seen before at a large-scale sporting event, says BrightSign ceo, Jeff Hastings. In terms of scale, there’s really nothing more massive than the Olympics. The sheer volume of athletes and spectators is overwhelming. […]
For the second quarter, we delivered a gross margin in excess of 58% and narrowed our operating loss by $0.9 million and we narrowed our EBITDA loss by nearly $2 million over the same period last year. Let me repeat that. […]
How can the point of sale become more attractive? Are flagship stores and other shops already part of a seamless Omnichannel experience for consumers? […]
By Rosanne Caron, President, OMAC/COMB. As we become increasingly connected, our mobile devices become an essential tool throughout our path-to-purchase. Studies show marketers can utilize mobile and OOH to interact with active people on the path-to-purchase – turning airports, shopping malls, bus shelters and subway/LRT stations into points of sale. […]
As the cost of TV advertising grows and the candidates are competing with the Rio Olympics for television space, the candidates are turning more to out of home (OOH) advertising. For out of home advertising, think highway billboards, splashy digital displays in Times Square, inside taxi cabs and on buses, among many other options. […]
When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media. Out-of-Home advertising can influence purchasing and choice by targeting audiences by context, demographic groups, mindset and intent. Advertising on buses and roadside are the prime time spots of the Out-of-Home market. […]
We look at the pros and cons of using facial recognition technologies to drive better customer engagement and experiences The technology generally has two broad applications from a marketing sense. […]
The company said it had a profit of $0.84 Earnings per Share for the quarter. The results exceeded Wall Street expectations beating the analyst consensus estimate by $0.01. Analysts had a consensus of $0.83. […]
A research group led by Masayoshi Higuchi developed new display sheets that can be cut into any shape with scissors. As you can cut this display into any shape you like, and attach it on the surfaces of things that have complex shapes such as clothing and buildings, the display is expected to meet diverse display needs, which cannot be achieved by conventional display technologies. […]
Commercial flat panel displays are showing stagnant growth in all markets except China, according to data Futuresource Consulting released today. Worldwide, the market grew year on year 17 percent in Q2 to 855,000 units shipped. […]
What better place is there than New York to begin the largest unified rollout of digital displays in history? The project is called LinkNYC, and it’s the result of a public-private partnership between the City of New York and CityBridge, a NYC–based consortium of leading experts in technology, media, connectivity and user experience that includes Intersection, Qualcomm and CIVIQ Smartscapes. […]
Lamar’s announced second quarter 2016 financials which slightly beat expectations. Net revenue increased by 13% to $387 million in second quarter due to the Clear Channel Outdoor asset acquisitions. Acquisition-adjusted net revenue increased by 3.5% which puts Lamar behind acquisition adjusted revenue increases of 4.6% for Clear Channel and 4.3% for Outfront during the second quarter of 2016. […]
When setting up a single digital-sign or a signage network, you should be aware of some federal and local regulations and other compliance issues. This is especially important for industries such as retail, medical, transportation, government and the public sector. […]
Max Drachman is an outdoor industry investment banker with Kalil and Co. Insider talked with Drachman about the M&A market last week. What trends are you seeing in the market? […]
Digital technology is rapidly changing the car-parking industry — electric cars, driverless cars, car sharing, app-based searching, booking, digital payment systems — the list could go on. The two key areas where digital technology is changing the car-parking industry landscape are the use of Big Data and the use of digital screens to enhance the customer experience. […]
