Rosanne Caron: How Out-Of-Home and Mobile Drives Consumer Interaction (AKAweb)

By Rosanne Caron, President, OMAC/COMB. As we become increasingly connected, our mobile devices become an essential tool throughout our path-to-purchase. Studies show marketers can utilize mobile and OOH to interact with active people on the path-to-purchase – turning airports, shopping malls, bus shelters and subway/LRT stations into points of sale. […]