OOH is for the most part a sector in rude health with revenues rising and almost all the main players continuing to invest heavily in new digital inventory, research and marketing. […]
How Marketing Will be Impacted by Self-Driving Cars. Out of home. Billboards have traditionally been an effective though constrained medium due to the lack of time drivers can look at them. […]
Wrapify is an app that, like its competitor StickerRide, connects consumer drivers and brands looking for exposure. The drivers have their vehicles sheathed in an ad and get paid per mile for driving in specific areas laid out by the advertiser. […]
Outdoor was the most popular category at Cannes this year with a total number of 5367 entries. Out of this 127 Lions were awarded. “The issues that are leading to failure are not new and include, for example, creative unsuitable for Outdoor. […]
It may sound like science fiction but tech that identifies VIP shoppers could soon be used for customer loyalty schemes. Clear Channel, reveals that experiments have been taking place to determine if adverts can be altered according to an onlooker’s mood. […]
Guest Post: Irfan Khan, Skykit When a company goes down the path of planning, building and launching a digital signage solution, the people behind it are going to hit a big fork in the road, making them decide what kind of software platform to use: on-premise or cloud-based. […]
OOH's position as the oldest and most static of advertising mediums (both literally and figuratively) has been changed forever with the arrival of Digital Out of Home (DOOH). DOOH has given our industry a massive shot in the arm globally. We have gone from being the slowest deliverable medium to being the fastest, even ahead of TV. […]
Borrell Associates reports OOH will lead all traditional media in consumer time spent growth from 2013-2018 with an increase of 5 percent. All other traditional media are declining, except Cable TV, which it projects will show modest growth of less than 1 percent. […]
NanoLumens AWARE, a cloud based digital display platform that according to the company “combines real-time diagnostics, media playback, and a variety of internal and third party-developed apps into one integrated system that is accessible through a single portal from anywhere in the world. […]
Consumers who are out of home are more likely to act on messages compared to inside the home, as a result of “primal” instinct, according to research from the Outdoor Media Association (OMA). […]
Tapping into gaming culture and current health and mindfulness trends, the campaign combines the ancient art of Zentangle patterns with the latest in Out-of-Home technology to bring a rare moment of distraction and relaxation to the busy streets of Sydney and Melbourne. […]
The Federal Bureau of Investigation (FBI) has launched a massive billboard campaign to increase public awareness of the FBI’s Internet Crime Center (IC3) as a resource for combatting Internet-facilitated criminal activity. […]
Charity Missing People helps to find more than 2,000 vulnerable children and adults each year. Ross Miller, director of fundraising and communications, shares his insights on programmatic out-of-home advertising and reveals Pokémon Go could be the next tool in the search for those who go missing. […]
Chris Riegel, the founder, sole owner and CEO of STRATACACHE, kindly took a few minutes Monday to call and brief me on the deal that saw his company acquire controlling interest in software rival Scala. Riegel says his contact with Scala on a potential deal traces back about three years, and was on and off. […]
The pared-down Outsmart will no longer function as a trade marketing organisation at all, instead operating as a trade association – although quite how that manifests itself we’ll have to wait and see. […]
