Placed brings "OOH viewability" to billboards and in-cinema advertising. In many ways, billboards are in the same boat as other traditional media. They’re “static,” and ROI is challenging to measure. […]
Make this year’s visitor experience better than ever with three free show guides and tools: the ISE 2016 mobile app, the official ISE magazine, RISE, and the ISE Professional Development guide. ISE 2016 mobile app. The free to download mobile app (available for Android and IOS) is available from the ISE website. […]
GUEST POST: Charles Regula, VIA Technologies The tech industry has trained consumers to be fixated on the next big thing. That superphone you bought two years ago very likely does everything you could need, and does it well. […]
At the Cannes Lions advertising festival last summer, Apple and its ad agency TBWA\Media Arts Lab took home the "Grand Prix" prize in the outdoor category. Apple and its agency said the first round of the campaign was seen at least 6.5 billion different times, mentioned by 24,000 "opinion leaders," and that 95% of the mentions about the campaign online were positive. […]
Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. […]
Placed, a location-based in-store attribution company, announced a new tool that will allow marketers to measure the viewability of their out-of-home advertisements, and attribute subsequent foot traffic to those ads. Placed measures about 600 million latitude/longitude pairs from consumers who have opted into Placed’s location tracking. […]
Dorothy Stambaugh can't bear to look at the new billboard near the Lion's Club building in Spring Grove. But she appreciates it. The sign is one of four in the area urging people to stop using their phones while driving, and they were installed in memory of her granddaughter, Ashlyn Stambaugh. […]
Four stories above Eastern Market, on the corner of Russell and Winder, sits a light, open loft big enough for a good party, but cozy enough for an office. Brooklyn Outdoor, a Detroit-based outdoor advertising company that also serves LA, New York, and Chicago, has its home office here in Eastern Market. […]
JCDecaux, the UK's largest outdoor advertising companies, has appointed Propeller as its first retained PR agency. Propeller did not competitively pitch for the account. JCDecaux had previously run its comms in-house. […]
By Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse. Randy Dearborn, Vice President of Media Technology for MGM Resorts International, was recently elected Chairman of the Digital Signage Federation (DSF). Taking over from another brilliant industry veteran, Ken Goldberg, Randy Dearborn is inheriting a rich legacy to build on at the DSF. […]
This development brings six weeks of high-speed Wi-Fi and countless opportunities for digital interactivity. […]
Real estate firms putting screens in street-side windows is not new, but I’m not sure I’ve seen a spin on it like this letting agent (apartment rentals agency) in London. Kings Lettings’ new office in Shepherds Bush has a couple of high-bright 55-inch Samsung smart sign panels in the window, but each has a trio of 15-inch panels running an Android player below them. […]
Proxama announced new contracts with public transport app giant Mapway and outdoor advertising firm Primesight, which are set to complement the proximity marketing division. […]
Mastering OOH is more than creative. It requires you to know your client’s business thoroughly and the OOH business expertly. You have those down do you? […]
Without consulting the ANA, the 4As issues something called the "Transparency Guiding Principles of Conduct" which sounds like a chapter out of the Girl Scout handbook, but apparently gives solemn tribute to the concept of transparency while defining it as "whatever an agency can sneak past your lawyers. […]
