Raw Feed & Search

Out-of-home, wearable tech and best-practice CX: how to engage consumers inside and out (Marketing Mag)

Robin Marchant says harnessing the power of outdoor advertising and wearable tech, in conjunction with CX is the key to tapping into and retaining consumer attention. A recent Outdoor Media Association (OMA) report found that arousal rates are 98% higher when outside the home, and therefore consumers are twic1e as alert and likely to act. […]

marketingmag.com.au
Wed, Oct 12, 2016 at 6:40 PM

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Digital Signage Summit Events 2016/17 (DS Summit)

The Digital Signage Summit events are a joint venture between the digital signage consultants invidis Consulting and Integrated Systems Events – the organisation responsible for Europe’s most important and largest trade show in the industry, Integrated Systems Europe (ISE). […]

digitalsignagesummit.org
Wed, Oct 12, 2016 at 6:21 PM

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The future of digital signage and advertising in quick-service restaurants (QSR Mag)

A quick-service restaurant can enhance customer engagement, increase sales, and boost its brand image by focusing marketing efforts on four trends in digital signage and advertising: self-service kiosks, free Wi-Fi via mobile hotspots, simplified digital menu boards, and implementing data-driven technologies. 1. […]

qsrmagazine.com
Wed, Oct 12, 2016 at 6:14 PM

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Reuters: British advertising budgets to grow in 2016 despite Brexit – survey

Growth in British companies' advertising spending budgets has hit its highest in more than two years, a survey showed on Wednesday, suggesting that Brexit's impact on the sector might be softer than previously expected. […]

uk.reuters.com
Wed, Oct 12, 2016 at 6:08 PM

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AdAge: U.S. Ad Spending Growing at Best Pace in Six Years, (OOH up 3.8% Ed) New Magna Global Forecast Says

Revises 2016 Forecast to $179 Billion, a 6.3% Leap. Ad sales were driven by a 4.6% jump in national TV, 18.3% surge in digital media and 3.8% growth in out-of-home. Print and radio advertising continued to decline 9% and 2%, respectively. […]

adage.com
Wed, Oct 12, 2016 at 5:49 PM

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Tampa Bay: Pasco poised to ease billboard ban, allowing digital signs to replace older ones

DADE CITY — Seventeen years after banning new billboards in Pasco County, a majority of the County Commission is poised to relent on that long-standing opposition to changes in the outdoor advertising industry. A proposed ordinance, scheduled for a commission workshop Oct. […]

tampabay.com
Wed, Oct 12, 2016 at 5:28 PM

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British Land secures 100 screen portfolio deal with Clear Channel UK (Clear Channel)

British Land has signed a contract with Clear Channel UK to install over 100 digital advertising panels across its regional and local multi-let retail portfolio. The initiative supports the company’s vision to create Places People Prefer by enlivening the consumer experience in response to changing modern consumer lifestyles. […]

Wed, Oct 12, 2016 at 7:15 AM

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TechCrunch: Alibaba invests in PlaceIQ, a provider of location tools and data

The companies aren’t disclosing the size of the deal; they’ll only say that it’s a strategic, minority investment, and that it’s an addition to the $25 million round that PlaceIQ announced at the beginning of this year. Co-founder and CEO Duncan McCall told me this is part of a larger partnership, where Alibaba will be using PlaceIQ’s technology. […]

techcrunch.com
Wed, Oct 12, 2016 at 7:12 AM

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16:9: NanoLumens Adds Super Fine Pitch, Front-Serviceable LED Display To Lineup

Atlanta-based NanoLumens made its name with lightweight, flexible indoor LED displays, but like other display manufacturers has in the past two years gone hard after the fine pixel pitch LED market. It’s hard to win on price against a sea of Chinese manufacturers, so Nano is marketing based on slightly more esoteric attributes like performance, serviceability and footprint. […]

sixteen-nine.net
Wed, Oct 12, 2016 at 6:22 AM

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Does OOH need trade associations?

The nature of today’s out-of-home advertising (OOH) is truly unique and dialectical. The oldest advertising medium has now become a most innovative, tech-heavy method of advertising that keeps growing even when other media shrink. […]

Editorial
Wed, Oct 12, 2016 at 12:43 AM

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How the Rise of Robotic Cars Will Transform the Ad Industry (ExchangeWire)

Outdoor display ads will evolve or die out. When self-driving vehicles are on the road, drivers won’t be paying as much attention to billboards as they do now. Outdoor display ads will have to change radically to ensure they’re not just communicating a single marketing message; they’ll need to be much smarter, interactive, and targeted. […]

exchangewire.com
Wed, Oct 12, 2016 at 12:41 AM

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Barry Frey: Mobile and Screens Outside the Home — One Plus One Equals Three (Media Village)

"You complete me." If media sectors could talk, those are the most likely words that mobile and digital out of home screens would say to each other as they gaze dreamily into each other's eyes. Schmaltzy? […]

mediavillage.com
Wed, Oct 12, 2016 at 12:40 AM

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Digital Signage is a Critical Component of an In-Store Variable Pricing Strategy (DSConnection)

By Steven Keith Platt, Director at the Platt Retail Institute (PRI). […]

digitalsignageconnection.com
Wed, Oct 12, 2016 at 12:38 AM

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Proxama to create UK’s biggest BLE beacon advertising network (NFC World)

Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform. […]

nfcworld.com
Tue, Oct 11, 2016 at 6:27 PM

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Clear Channel Airports Signs 4-Year Agreement to Provide Airport-Wide Advertising Program at Punta Cana International Airport (Business Wire)

The CCA's advertising program at PUJ will include digital assets, large format static displays, specialty floor displays and other inventory consistent across both terminals visible to PUJ passengers. The new contract began September 1, 2016. PUJ is the second busiest airport in the Caribbean and the fastest growing airport in the region with almost a ten percent increase in traffic yearly. […]

businesswire.com
Tue, Oct 11, 2016 at 6:23 PM

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