Raw Feed & Search

Yahoo applies for patent on mass surveillance billboard system the Soviets would envy (Extreme Tech)

For all the talk of targeted advertising on personal devices, mass advertising is still generically aimed at whoever might be driving by or looking out the window. There’s no way for Samsung to scan a crowd of people and determine that they all use Android and might enjoy a flaming brick of death new smartphone. […]

extremetech.com
Sat, Oct 15, 2016 at 1:53 AM

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DOOH ad operator Mood Media on themes and trends in retail (Installation International)

Linda Ralph, international VP business development at Mood Media, discusses some of the challenges and hot themes currently in retail. What are some of the main challenges of working on retail projects? Working with retailers today is challenging. […]

Sat, Oct 15, 2016 at 1:43 AM

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Yahoo’s revealed patent blueprint comes at awkward time for company caught in privacy controversies (Campaign Live)

Yahoo has applied for a patent for a "smart" billboard that would represent a leap forward in data collection for outdoor advertising. According to a blueprint the U.S. Patent and Trademark office made public last week, the billboard would collect data through innovative sensors, cameras and microphones—a first for the medium. […]

campaignlive.com
Fri, Oct 14, 2016 at 6:00 PM

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Winners of Ocean Outdoor DOOH creative contest: WCRS, Kinetic, and ’18 Feet & Rising’ (Campaign Live)

WCRS, Kinetic Active and 18 Feet & Rising will have their concept ads for Churchill, McVitie's, Warner Brothers and Born Free brought to life after winning in Ocean Outdoor and Campaign's creative contest. […]

campaignlive.co.uk
Fri, Oct 14, 2016 at 5:06 PM

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Mastercard offers free travel on London transport DOOH screens to promote Android Pay partnership (Pioneering OOH)

Posterscope is this week launching Mastercard’s first locally targeted digital OOH advertising campaign in support of the technology company’s partnership with Android Pay. Mastercard is offering pay-as-you-go passengers the opportunity to travel for free on the TfL network for four consecutive Mondays in October, when they tap in with their Mastercard in Android Pay. […]

pioneeringooh.com
Fri, Oct 14, 2016 at 7:57 AM

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The Drum: Creative Out of Home Awards 2016 finalists revealed

This year the COOH Awards have opened internationally for the first time and to reflect the new scale livedoohand and Fepe International have come on board as sponsors while Trevor Beattie has been announced as the chairman for the awards. The awards, which celebrate creativity within the outdoor media sector, will be announced on 23 November at the Marriott Grosvenor Square Hotel in London. […]

thedrum.com
Fri, Oct 14, 2016 at 7:02 AM

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HuffPost: Government Used Twitter-enabled Digital Billboards to Post Emergency Messaging During Hurricane Matthew

Using Twitter, state agencies in Georgia posted targeted emergency messages directly to digital billboards during Hurricane Matthew. This high-tech partnership demonstrates the growing link between social media and out of home (OOH) advertising. Karlene Barron, communications director for Georgia’s Department of Transportation, described digital billboards as an “invaluable resource. […]

huffingtonpost.com
Thu, Oct 13, 2016 at 9:14 PM

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George Orwell never dreamed of advertising as invasive as Yahoo’s proposed billboards (Ars Technica)

Yahoo's outdoor, public advertising scheme relies on what it calls "grouplization." Yahoo wants to take advertising to the next level—that is, the Orwellian level—bombarding people in public places with targeted advertising served up by the surveillance society. That's according to a Yahoo patent application recently published by the US Patent and Trademark Office. […]

arstechnica.com
Thu, Oct 13, 2016 at 9:01 PM

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Colleagues pay homage to DST/RCE founding editor James Bickers (DSToday)

I was lucky to know James personally, we worked together on a few research papers. I considered him one of the best 'real journalists' in the digital signage field (Ed). James Bickers, the founding editor of Digital Signage Today and Retail Customer Experience, died at the age of 45 on Sept. […]

digitalsignagetoday.com
Thu, Oct 13, 2016 at 8:58 PM

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‘The Belltower’ Billboard Recommended as a Sunset Strip ‘Spectacular’ (Wehoville)

The West Hollywood City Council will be asked Monday to endorse the selection of “The Belltower,” which one of its creators says will become “the most ‘Instagrammable’ billboard in the world, as a pilot digital project on Sunset Boulevard. The Belltower is a collaboration of Orange Barrel Media, Tom Wiscombe Architecture, the Museum of Contemporary Art and Walter P. […]

wehoville.com
Thu, Oct 13, 2016 at 8:42 PM

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5 Tips for Making Location Intelligence (Big Data) Work for Your Brand (xAd)

Many look at big data as a cure-all for marketing campaigns, with businesses investing heavily in big data solutions. In a Forbes Insights survey conducted last year, nearly 80 percent of senior decision-makers reported that using big data has positively impacted their revenue. […]

info.xad.com
Thu, Oct 13, 2016 at 8:27 PM

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Trump vs. Hilary – a pre-election video game for urinals is a big hit around the world (Captive Media)

A pre-election video game called “Wee The People” has been installed above 250 urinals in 12 different countries, and invites men to throw tomatoes at Trump or Clinton. But these are not touch-screens – instead, men control the action on the eye-height screens by aiming carefully left or right in the bowl below – see How it Works. […]

captive-media.co.uk
Thu, Oct 13, 2016 at 8:20 PM

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DOOH screen manufacturer Amscreen moves into smart city market (Amscreen)

Amscreen has extended their portfolio to now include a range of smart city products. The new portfolio of products from Amscreen is tailored towards local authorities, telcos and media owners who are increasingly looking to modernise and improve on the value delivered to the general public by traditional street furniture such as the classic phone box and screen based advertising estate. […]

Wed, Oct 12, 2016 at 8:01 PM

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OohMedia’s CEO: ‘We’re a new tech player – not an old OOH company’ (AdNews)

Fresh from yet another acquisition, OohMedia's chief executive says the outdoor business is not an old out of home company, rather it's morphed into a new technology and media player. […]

adnews.com.au
Wed, Oct 12, 2016 at 8:00 PM

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Political Polls via Digital-out-of-Home: 40% of US-Americans want neither Clinton nor Trump as President (DS Summit)

For one month, EYE Corp Media polled users of its AMI Entertainment Group DooH network in 23,000 bars and nightclubs for the US presidential election campaign. […]

digitalsignagesummit.org
Wed, Oct 12, 2016 at 6:41 PM

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