Raw Feed & Search

Neighbors Warn LED Billboards Proposed for Nats Park Could Proliferate District-wide (Washington City Paper)

Electronic signage, of all things, has pitted residents of Southwest and Navy Yard against the District’s beloved baseball team. Last week, a D.C. Council subcommittee advanced a bill, 4-1, that would allow the owners of the Washington Nationals to install five digital billboards on the exterior of Nats Park. […]

washingtoncitypaper.com
Wed, Nov 23, 2016 at 7:34 AM

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3 Digital Signage Technologies that Boost Engagement: Biometrics, Beacons, NFC (AV Network)

As digital signage evolves, some technologies are being built into the screens while others are still third-party addons. No matter the add-on, combining the technologies with other data gathered can help content producers, and marketers hone the message. […]

avnetwork.com
Wed, Nov 23, 2016 at 7:06 AM

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Wistron: Patent Issued for DigitalSignage Playback System, Monitoring System, and Monitoring Method, USPTO 9497237 (4-traders)

VerticalNews journalists report that a patent by the inventor Wang, Chun-Wei (New Taipei, TW), filed on December 16, 2013, was published online on November 15, 2016. The patent's assignee for patent number 9497237 is WISTRON CORPORATION (New Taipei, TW). […]

4-traders.com
Tue, Nov 22, 2016 at 8:03 PM

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Outdoor Plus sells large stake to private equity (Campaign)

Outdoor Plus has sold a large minority stake to Inflexion Private Equity, giving the out-of-home company a war chest for acquisitions and capital investment. […]

campaignlive.co.uk
Tue, Nov 22, 2016 at 8:02 PM

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DOOH Ad Sales: Say “No” to Spreadsheets (BroadSign)

The ad sales process in the DOOH industry is not as glamorous as the displays on which campaigns are played – and spreadsheets are to blame. Spreadsheets are ingrained in media sales network management. Through tried and true, in today’s world of advanced technology and automation, it’s obvious the entrenched system has lost the benefits it once was known. […]

Tue, Nov 22, 2016 at 8:02 PM

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Vistar Media, LiveRamp and Acxiom develop new targeting and measurement strategies for out-of-home media (WebWire)

Marketers can use the joint solution to optimize out-of-home media buys and measure sales lift from their campaigns by onboarding their offline CRM and sales transaction data. […]

webwire.com
Tue, Nov 22, 2016 at 8:01 PM

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DOOH Campaign: It Stinks Here (DS Summit, with video)

This was a witty DOOH campaign from the Federal Agency for Environment, Nature Conservation, Building and Nuclear Safety (BMUB) regarding the digital transformation. The first initiative of this new campaign was a one-day installation in the form of a screen placed at a major crossroads on Mehringdamm in Berlin. […]

digitalsignagesummit.org
Tue, Nov 22, 2016 at 7:29 PM

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7 Rules For Selling Out of Home Advertising (Billboard Insider)

Know your market. Know your inventory and your competitors inventory. Get in your car and drive it. […]

billboardinsider.com
Tue, Nov 22, 2016 at 7:17 PM

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VMO’s digital signs detect your age, gender and mood (AdNews)

Such an Orwellian 'Big Brother' concept is now becoming a reality at bowsers, shops and gyms across the country. VMO has begun rolling out the latest iteration of its Digital Outdoor Audience Real Time technology, DART 2.0, and AdNews can reveal some of the results of testing to date. […]

adnews.com.au
Tue, Nov 22, 2016 at 7:13 PM

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Rebranded Outdoor Media Awards by Clear Channel and Campaign (Campaign Live)

To reflect the rapid changes in the OOH industry, Clear Channel and Campaign are refreshing and rebranding our successful Outdoor Planning Awards as the Outdoor Media Awards, kicking off their second decade. […]

campaignlive.co.uk
Tue, Nov 22, 2016 at 5:16 PM

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Company beats Clear Channel and Outfront Media to get contract for Sacramento Kings’ digital billboards (Sacramento Business Journal)

From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings. Marquee Media is in charge of building, operating and managing the six digital Panasonic billboards, after going through a year-long request-for-proposal process. […]

bizjournals.com
Tue, Nov 22, 2016 at 5:11 PM

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Augmented Reality and OOH advertising (SignLink)

The out-of-home (OOH) adverting industry has a deeply vested interest in scorching memorable messages into your retinas, your memory, and your consciousness on behalf of its global brand clientele. It has noticed, like you have, that people do not spend nearly as much down time gazing out of bus windows as they once did. […]

signlink.co.uk
Tue, Nov 22, 2016 at 7:46 AM

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Out-of-home advertising outperforms other marketing vehicles, but remains underappreciated and underutilized (IRI)

This is mainly because inaccurate measurement tools have instilled and reinforced the inaccurate idea in marketers that hyperlocal advertising is ineffective. Many of the models currently being used oversimplify audience diffusion, obscure the effects of audience reach variations and understate the synergy between out-of-home advertising and other media platforms. […]

iriworldwide.com
Tue, Nov 22, 2016 at 7:07 AM

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NYC: The Brave New World of Data, Connectivity and DOOH (ExchangeWire)

Back in New York City, the pace of change across the DOOH landscape is breathtaking. Driven by significant investment in the realm of nine figures, NYC is by far the most valuable OOH market in the US. Its population density and extensive public transport network, make it an atypical American city, and the scale of investment going into the city’s DOOH architecture is a testament to this. […]

exchangewire.com
Tue, Nov 22, 2016 at 12:47 AM

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The Drum: Why the cinema ad industry is buoyant: ‘Media’s biggest screen is thriving on the disruption faced by other channels’

Despite the introduction of more channels, devices and in the face of evolving viewing habits, the biggest screen in media is defiantly embracing and thriving on the disruption faced by other channels. One scary stat claimed that we humans now have a smaller attention span than goldfish – eight seconds versus nine seconds! […]

thedrum.com
Tue, Nov 22, 2016 at 12:44 AM

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