Wade Rifkin, SVP Programmatic, Clear Channel Outdoor Advertising, answers questions about fraud, best practices and the programmatic future for out of home (OOH). E.B. Moss: Do historical concerns about fraud and accuracy in programmatic apply? […]
From smart shelves to interactive mirrors, many of these products will be unveiled at the CES gadget show, beginning Tuesday in Las Vegas. The goal: Use these real-world store features to lure shoppers back from the internet, and maybe even nudge them to spend more in the process. […]
An interactive digital out of home (DOOH) campaign will, for the next week, feature coaches Gavin Rossdale, Jennifer Hudson, Tom Jones and Will.i.am on Ultra HD screens in shopping centres across the UK including Bluewater, Arndale and the Bullring. The coaches will sit upon their red chairs and activate each time a shopper passes close by. […]
1. Placement is important! Do guests see the hotel's message? […]
What's becoming clear is that "digital signage" as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention – and that includes longtail engagement that continues subsequent to the customer leaving an establishment. […]
Many digital screen providers promise you the world, then can’t deliver the dynamic integrations you asked for. You need to know what to look for, before you make a very time-consuming, headache-inducing, and probably very expensive mistake. […]
Richard Ventura of NEC Display Solutions becomes the 2017 Chairman while Randy Dearborn of MGM Resorts International, who served as the 2016 Chairman, will now head the Past Chairman’s Council. […]
In addition to a keynote session each day, DSE will feature 34 conference seminars, 42 Industry Roundtables and 34 free On-Floor Workshops. From true beginners to industry veterans, the conference program, which is sponsored by BroadSign, has something for everyone. […]
Neuromarketing is used to determine consumer reactions to particular brands, slogans, and advertisements. […]
Guest Post: Joel Dart, Ingram Micro When I say Distribution, I’ll often get a somewhat blank stare. Joel Dart So what is it? Distribution offers a complete solution for a signage network, including key areas like inventory warehousing, supply chain coordination, configuration of a technical solution, financing, installation and training. […]
One of LEDs’ most spectacular triumphs has to be that delivered to the out-of-home advertising industry in the shape of its massive and brilliantly coloured screens. Given what we know about LEDs progress generally, with price headed one way and utility another, the elephant in the room is, will LED screens ever displace large volumes of conventional external signing? […]
The Digital Signage Federation has announced the results of its 2017 Board of Directors elections, with three familiar industry names joining the shadowy cabal at the federation’s mountaintop retreat somewhere in Iowa. […]
For the first time since World War II, the lights are to remain turned off for a length of time - until the autumn of 2017. Instead of the several large illuminated advertising screens currently on the facade, a single huge ultra-high definition curved LED display will be installed. […]
Posterscope’s 2017 predictions for the OOH industry: From Owned to Open Data: The growing availability of data will continue to have a profound impact on how OOH campaigns are planned. But instead of being owned, data will become open and shareable, ultimately resulting in more effective and efficiently planned cross-channel campaigns. […]
Adam Schober, Schober Outdoor is skeptical about driverless cars: Humans on buses and trains don’t spend 50% of their time staring at their smart phone like the guy from the other day claims passengers in vehicles do. For the average person there just isn’t that much interesting stuff to look at unless they’re playing one of the mindless smart phone games but even that gets tiring. […]
