AAAA: What’s Ahead for Out of Home Advertising in 2017?
Posterscope’s 2017 predictions for the OOH industry: From Owned to Open Data: The growing availability of data will continue to have a profound impact on how OOH campaigns are planned. But instead of being owned, data will become open and shareable, ultimately resulting in more effective and efficiently planned cross-channel campaigns. […]
Mon, Jan 2, 2017 at 8:29 PM