The Drum: ITV’s The Voice coaches spin for shoppers in DOOH campaign
An interactive digital out of home (DOOH) campaign will, for the next week, feature coaches Gavin Rossdale, Jennifer Hudson, Tom Jones and Will.i.am on Ultra HD screens in shopping centres across the UK including Bluewater, Arndale and the Bullring. The coaches will sit upon their red chairs and activate each time a shopper passes close by. […]
Tue, Jan 3, 2017 at 3:38 PM