The circumstances are very different when it comes to the legal issues. OAAA members share the same fundamental interests where judicial decisions and legislation are involved. […]
If you have an Irish pub in England, or pretty much anywhere, the next couple of days are going to be crazy. Today, of course, is St. Paddy’s Day, and the real Irish and the mobs of wannabes are guzzling Guinness and Harp and, yuck, green beer. […]
The good news is digital signage ROI is not as elusive as it once was; there are many ways to interpret and measure it. The literal interpretation of ROI is dollars returned versus those invested, either by actual revenue increases or by reduced costs. Other ways to quantify ROI are through brand awareness and impact on the customer experience. […]
Standards Establish Framework for Ensuring Quality of Syndicated Audience Measurement. The standards represent phase one of a planned two-phased initiative. Phase two is intended to encompass the broader aspects of digital and analog out-of-home media. […]
I have a clear memory from two years ago of walking over to see the Google booth at Digital Signage Expo, and seeing three very smart, senior industry guys standing there taking it in from one corner – two of them looking somewhere between amused and disdainful. […]
Leyard Group for the first time earned the #1 market share position by value in the $3.5 billion dollar LED video display business, according to analysis by Futuresource Consulting corresponding to their recent Global LED Display Market Report. […]
Despite the advantages that digital signage can bring to any vertical, many business owners are still wary of investing in the technology. Are these fears justified? Or are they simply an aversion to change? […]
This week Clear Channel is enabling 75,000 of their global pedestrian ads to interact with passers-by through their mobile phones. The ads are visible in places like bus shelters, subway stations, retail points of sale, and common public spaces. The new project, called Connect, beams content to customers via NFC tags embedded in billboards (and QR codes and SMS text message numbers as backups). […]
The Digital Signage Business Climate Index in Scandinavia is on a very positive level at the start of 2017. However the index has seen a nominal decrease of 6,7 base points from 80,00 points to 73,30 base points. […]
Since the summer of 2016 the Digital Signage Business Climate Index in the GCC region has continued it’s positive trend. It increased from 41, 69 base points in the last survey by 4,16 base points to 45,85 base points. […]
The Digital Signage Business Climate Index in Spain and Portugal remains on the positive level it had since May 2016. However the index has seen a nominal decrease by 3,35 base points from 53,34 points to 49,99 base points. […]
Programmatic provides access to automation, but automation requires specifications to work successfully. Specifications will ensure that the buyers and sellers are able to work together and at scale. The development of standards reduces complexity and facilitates impression delivery at scale which increases earned revenue. […]
The media ratings authority issued long-awaited standards for measuring the audiences of digital out-of-home media. The 42-page standards document, which was published Wednesday by the Media Rating Council, define a standard framework for third-parties, including syndicated audience measurement firms, to develop methods and products that can be audited and accredited by the MRC. […]
Guest Post: Debbie DeWitt, Visix Whether you’re an AV/IT integrator, architect, consultant or experiential designer, you probably have clients considering digital signage, but unsure of how to get started. Here are eight questions you can ask that will help focus the conversation and make sure they get exactly the right deployment for their needs: Debbie DeWitt 1. […]
Industry golden child outdoor saw ad spend go down after reporting growth in January, with a February year-on-year decline of 12.2%. Cutrone said: “It was probably a combination of the shorter February month. The overall market has gone backwards so the outdoor market has improved slightly against that. […]
