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Out of home ad company insurance Q and A (Billboard Insider)

Why do I need general liability insurance? A general liability policy will protect your out of home company from damage your employees or signs cause to other people or to your landlord’s property. Many property owners insist on evidence that you have a $1-2 million general liability insurance policy as a condition of their billboard lease. […]

billboardinsider.com
Tue, Apr 4, 2017 at 6:00 PM

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16:9: HTML5 And 4K Taking Interactive Digital Signage to New Heights

Guest Post: John Wang, IAdea As touch-enabled large displays become more affordable, we find a quick rise of interactive digital signage everywhere. John Wang With the touch of a finger, wayfinding screens take you to your destination with the shortest route. […]

sixteen-nine.net
Tue, Apr 4, 2017 at 10:35 AM

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New MD Dave King is transforming Exterion into a data-led digital OOH company (CityAM)

Last year Exterion beat JCDecaux to bag the largest outdoor advertising contract in the world – the TfL London Underground – worth an estimated £1.1bn. After a series of successes, Exterion is changing the way it operates to accommodate digital change. “We have the vision of being a digital media company powered by data,” says King. […]

Mon, Apr 3, 2017 at 8:00 PM

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5 Reasons OOH is a great way to reach Millennials in South Africa (Media Update)

The best example is Coke's campaign launched in March 2016. This integrated DOOH and social media to put the spotlight on their consumers. Viewers could tweet their name with #cokemyname to a vast digital billboard in Times Square, which then displayed both their name and a fun fact about it. […]

mediaupdate.co.za
Mon, Apr 3, 2017 at 6:36 PM

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Samsung’s DOOH Campaign in Time Square for Galaxy S8’s Debut (Samsung)

The Galaxy S8 and S8+ have finally arrived. To celebrate its latest flagship’s big debut, on March 29, Samsung illuminated New York City’s Times Square with immersive displays reflective of the powerful visual experiences the device’s Infinity Display provides. You can see the Galaxy S8’s immersive signage for yourself in the photos below. […]

news.samsung.com
Mon, Apr 3, 2017 at 6:23 PM

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High-Tech Billboards from Small Towns Light Up the World (Advertising Week)

About: Daktronics, Watchfire Signs, YESCO, Formetco. Soon, visitors to London will see a new dazzling high-resolution display in Piccadilly Circus, curved outward and nearly 147 feet wide (17.56 meters high by 44.62 meters wide). Some 100 million people pass through Piccadilly Circus each year. […]

advertisingweek.com
Mon, Apr 3, 2017 at 6:20 PM

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Judge: Tennessee’s “Billboard Act is an unconstitutional, content-based regulation of speech” (OAAA)

Last Friday a federal court invalidated Tennessee’s billboard control act, citing the US Supreme Court’s 2015 ruling against sign regulation based on content. The State is likely to seek a stay pending an appeal to the US Sixth Circuit Court of Appeals. Friday’s 44-page ruling in federal court is part of broad fallout from the US Supreme Court’s unanimous decision in Reed vs. […]

oaaa.org
Mon, Apr 3, 2017 at 6:14 PM

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16:9: Watch A Digital Menuboard That Changes Languages On Demand

This digital menuboard demo from the Seoul solutions company Soundgraph caught my eye at DSE last week for a couple of reasons. First, I liked the creative design. Second, the company was showing a clever demo of on-demand switching of languages for the menu items. […]

sixteen-nine.net
Mon, Apr 3, 2017 at 11:37 AM

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16:9: The Thing I Maybe Liked Best At Digital Signage Expo Was Not Digital Signage

It’s slightly weird that the thing I perhaps liked the most on the DSE show floor last week wasn’t digital signage tech in any conventional sense, but what really caught my eye was the flip-disc display shown by the Brooklyn-based tech/agency shop Breakfast. […]

sixteen-nine.net
Mon, Apr 3, 2017 at 10:50 AM

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Forrest Media launch network of full motion DOOH in Northern hotspots (Pioneering OOH)

The Network spans across 3 vital northern cities; Glasgow, Edinburgh and Manchester, with a total of over 2 million fortnightly impacts, enabling advertisers to take advantage of full motion digital out-of-home. […]

pioneeringooh.com
Mon, Apr 3, 2017 at 7:39 AM

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16:9: Here Are The DSE 2017 APEX Award Winners

Here are the winners of the APEX Awards for digital signage content and projects, announced last week at DSE. Razorfish and Dreambox Visual Communications took home the top honors of the night, winning the APEX Installation of the Year and APEX Content of the Year awards, respectively. The two overall winners were selected from the nine Gold award winners. […]

sixteen-nine.net
Mon, Apr 3, 2017 at 1:46 AM

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Study: Digital out-of-home advertising increases brand recall (AdWorld)

In a study measuring 18 different ads across both static and digital formats in different environments, results showed an 8% increase in recall of digital out of home formats. The research demonstrated that static OOH formats are particularly effective for delivering brand awareness. It also revealed that Digital OOH brings additional reach to multi-format campaigns. […]

adworld.ie
Sun, Apr 2, 2017 at 6:28 PM

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Why Outfront is the official medium of New York’s summer (Media Village)

Any journey you take from your front door or your office lobby to, well, anywhere, includes Outfront. Starting now, New Yorkers will be making more frequent (and more pleasant!) journeys. Scenario One: A lingering snowy day in early March. […]

mediavillage.com
Sun, Apr 2, 2017 at 6:25 PM

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UK: Taxi! Bitposter signs three new deals to automate OOH moving media (Mediatel)

Bitposter has announced partnerships with taxi-based out-of-home media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media. Along with its existing partnership with Exterion, which currently trades advertising across the TfL network and UK buses, Bitposter now offers the largest marketplace of moving media owners in the UK. […]

mediatel.co.uk
Sun, Apr 2, 2017 at 6:23 PM

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OAAA: How Mobile and Location-Based Advertising are Reinventing OOH

At first glance, it might be hard to see the link between out of home (OOH) advertising and mobile. One is static, while the other’s always moving. One has been around for hundreds of years, while the other is a modern invention. […]

thoughtleadership.oaaa.org
Sun, Apr 2, 2017 at 6:22 PM

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