The integration of platforms will allow Adshel's advertisers to target pre-defined Lotame audience profiles across its out-of-home network.The Adshel and Lotame deal follows the out-of-home company’s partnership with Rubicon Project. […]
Mawer Investment Management has bought a 14.12 per cent stake in APN Outdoor (APN), fuelling suggestions that a takeover bid could be afoot for the outdoor advertising company. It comes as doubt hangs over a planned $1.6 billion merger between APN Outdoor and oOh! Media. […]
It's not too difficult to deploy a pilot and have it run for a few months, but developing a scalable and sustainable program to hit business goals is something different. After implementing more than 200 networks, we've fallen down a few holes and tripped over some bumps. But you don't have to. […]
Via Digital Signage Pulse It’s been a few years, really, since rVue has had much of a noticeable presence in the digital OOH space, and it appears those years have been pretty scratchy. The company has announced it has received a notice of default and payment demand from a key backer, and that it will be up for sale by the end of the month. […]
For me, the highlight has been seeing the light bulbs go off across the crowd as we are introducing new concepts in the technical world that will help us all be more efficient, effective and to be more profitable. […]
Fairway and Outfront don’t post rates online but most other out of home companies do. Clear Channel Outdoor’s National Advertising Rates are published online. Lamar allows you to browse markets and find pricing by market on their Inventory Browser. […]
Here is the first of a two-part Q&A session with digital signage veteran Brad Gleeson, now the Chief Commercial Officer at CIVIQ, on that company’s smart cities efforts in New York and beyond. The completed Q&A was provided to 16:9 by a Samsung agency, but they’re the sorts of questions I’d ask. […]
AdCity, a Havas Group pure player, presented its new audience planning solution its mOOHbile, allowing advertisers to optimize the efficiency of their OOH geolocalized campaigns. “Tackling the mobility universe in silos doesn’t make any sense these days, as all studies show the efficiency of combining both outdoor display and mobile media. […]
Media buyers using Adshel’s Guaranteed Orders platform will be able to extend their audience-targeted campaigns with the same automation efficiencies they experience in the digital world, but with the access to a common audience profile across both Adshel’s digital and outdoor media channels. […]
The Company has continued to experience severe difficulties in executing on its business plan and securing debt or equity financing beyond the equity financing provided by Roche Enterprises during late 2015 and in 2016, and the Roche Notes, notwithstanding management's efforts to secure it. […]
Marketers, both national and local, are increasingly combining mobile with OOH assets as it is an innate part of the “outside the home” experience -- plus both are steeped in location. Specifically, 68% of mobile use is done on the go and 70% of a consumer’s day is spent outside the home. […]
Check out the video below, and join Digital Signage Expo’s Kristin Depew on a virtual tour of the show floor to see some of the latest and greatest digital signage technology in the industry on display. […]
Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech Republic automaker Skoda is marketing a new SUV in the UK by updating ads across 10 different out of home networks with journey times from the ad poster location to four specific tourism locales. […]
It used to be that a video wall required two expensive pieces of equipment. The video wall controller was in charge of splitting and outputting the images to the individual displays, and the video wall processor was in charge of receiving the various inputs or “sources” and compositing them together. Today, these two terms are used somewhat interchangeably. […]
Digital signage can be used in a ton of different ways in colleges and universities. Draw inspiration from these five projects. […]
