The Digital Outdoor category has been a bit of a mess since it was added to the festival in 2009. Since then, campaigns we’ve produced have won a total of 12 Cannes Lions. Only three of them were awarded in outdoor and only one of those was specifically for Digital Outdoor – our area of craft/labour/love. […]
Shiny object chasing – it’s impossible to try every new technology available, and the grass can always look greener when you hear about the latest and greatest new tech. Getting in too early – this can sometimes be costly and dangerous. […]
Interactive advertising is coming to rest rooms around Australia’s airports as Melbourne based Powder Room Interactive Media rolls out touchscreen interactive vending machines allowing consumers to “chat” with brands and buy or sample their products. […]
A stock index consisting of Lamar, Outfront and Clear Channel Outdoor declined by 4.2% during the second quarter of 2017 while the Standard and Poors 500 was up 2.7% for the quarter. […]
Growth in the sector has recently been driven by digitisation. Digital revenues in Australian outdoor advertising increased rapidly to 40% of sector revenues in 2016 from just 8% in 2012. The current market generated $790m in net revenue in 2016. […]
The introduction of digital out-of-home (DOOH) and explosion of the access to smart phones has opened up a world of opportunity for creative execution and seamless integration with social media campaigns, as well as real-time audience engagement. […]
Participants can enter the game by accessing a URL promoted on two digital screens in Times Square. The first screen promotes Dell’s Inspiron 15 7000 gaming laptop gaming while driving footfall to the game in Times Square, which will have a leaderboard for entrants to compete over. The game requires players to rapidly tap their phone screens to help Spider-Man scale the building. […]
“If you try to replicate TV dollars, which is audio and visual across a big screen, the viewability on Facebook is about 2%,” a media buyer tells AdNews. These stats have been verified to AdNews by a third party verification firm. […]
Advertising expenditure in the consumer electronics (CE) category fell by 7.7% year-on-year to $20.1m in the first quarter of 2017. The sector was also down 0.2% to $123.79m for the calendar year 2016. […]
The competition, now in its 11th year, has been rebranded from the Outdoor Planning Awards to reflect the transformation of the UK media industry. It aims to reward and showcase excellence in outdoor advertising. The 2017 winners were revealed last night at a ceremony and party at London’s Renaissance Hotel. […]
More than a fifth of UK online sales are taking place on a commuter journey, with spend totalling £9.3bn annually, according to Zapp. Online retailers could have the full attention of a consumer for 40 minutes per average journey through the use of on-train out-of-home (OOH) formats. […]
We need to be talking about how amazing a programmatic digital out of home campaign will look, bringing together relevant, up-to-date data insights and flexible trading through programmatic, combined with the mass impact of a highly visible vivid 48 sheets in the city centres. […]
The total spent by the top 10 OOH advertisers last year was $106.8 million, down 11.7% from the prior year. The ten biggest spending categories, however, spent 4.2% more ($478.2m). The numbers come from the Outdoor Media Association (OMA) 2016 annual report. […]
Integrating social media campaigns with DOOH boosts visibility and reach. In this way, social media and DOOH are the perfect pairings. Social media allows the audience to interact with an OOH campaign. […]
It’s worth noting the Cannes Lions’ Marketer of the year winners from the last decade are also a highlight reel of powerful OOH creativity - Nike, Honda, P&G, Volkswagen, Unilever, Ikea, Mars, McDonald's, Coca-Cola, Heineken, Samsung and most recently, Burger King. These brands over-index in OOH and their creative uses of the medium drive business results. […]
