Does Cannes accurately reflect and reward where OOH fits in media? (Linkedin)
It’s worth noting the Cannes Lions’ Marketer of the year winners from the last decade are also a highlight reel of powerful OOH creativity - Nike, Honda, P&G, Volkswagen, Unilever, Ikea, Mars, McDonald's, Coca-Cola, Heineken, Samsung and most recently, Burger King. These brands over-index in OOH and their creative uses of the medium drive business results. […]
Fri, Jun 30, 2017 at 5:51 PM