Australia: More companies are investing in out-of-home (OOH) than ever before but larger brands are decreasing their OOH budget (AdNews)
The total spent by the top 10 OOH advertisers last year was $106.8 million, down 11.7% from the prior year. The ten biggest spending categories, however, spent 4.2% more ($478.2m). The numbers come from the Outdoor Media Association (OMA) 2016 annual report. […]
Sun, Jul 2, 2017 at 1:08 AM