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Commercial Integrator Expo to be held September 5-7, 2024, in Denver, CO (Commercial Integrator)

Commercial Integrator Expo is a focused trade event that brings together an exhibit floor, a conference program, and networking opportunities. All are designed to center on the needs of the commercial integration channel service providers and growing verticals like corporate, higher education, hospitality, retail and resimercial. […]

expo.commercialintegrator.com
Tue, Feb 13 at 10:15 AM

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Clever NYC CampaignCombines Full-Time Mural With Projection-Mapped Animations After Sunset (16:9)

Projection-mapping when done well can be quite awesome, but using that technology for advertising and special events has always been somewhat constrained by projection’s ... […]

sixteen-nine.net
Tue, Feb 13 at 8:45 AM

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DPAA Creates MOOHA, A Subset Association For All Of Those Ad Networks On Moving Vehicles (16:9)

The DPAA trade association thinks there is now enough activity and differentiation with roaming digital advertising networks to warrant creating and fostering a self-governing ... […]

sixteen-nine.net
Tue, Feb 13 at 8:21 AM

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Thibaut Duverneix Relates How Montreal’s Gentilhomme Creates Award-Winning Experiential Creative (16:9)

When Terminal C was opened at Orlando’s sprawling main airport, I was intrigued from a distance by the experiential digital features integrated into the ... […]

sixteen-nine.net
Tue, Feb 13 at 12:10 AM

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IAB UK members pitch the benefits of DOOH advertising (IAB via OpenMic)

Digital out-of-home (DOOH) advertising rebounded strongly after the challenges posed by the Covid-19 pandemic and is set to form 75% of the OOH advertising market in 2027, according to new IAB Compass findings. As the shift towards digital-first advertising continues apace, whatpossibilities does DOOH hold for marketers? And what brands are knocking it out of the park? […]

thedrum.com · Promoted content
Tue, Feb 13 at 12:10 AM

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How To Propose Marriage with a Billboard? (OUTFRONT Blog)

Why is it news when a couple of ordinary non-celebrity people get engaged? It isn’t – until they put it on a billboard. Then it’s newsworthy because it’s on a billboard. […]

outfront.com
Tue, Feb 13 at 12:10 AM

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How to get political ad dollars this season (Billboard Insider)

Kevin Gephart. Check your Secretary of State’s website for political offices that have contested races and focus on the largest ones. This year’s election will feature the presidential election along with all 435 seats in the US House of Representatives, 33 of the 100 US Senate seats and various local, state elections and referendums. […]

billboardinsider.com · Promoted content
Mon, Feb 12 at 3:40 PM

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AI, transparent screens and E-paper among the top 10 trends seen at ISE 2024 (Invidis)

By Balthasar Mayer, Invidis. E-paper. ISE 2024 was a breakthrough for E-paper displays. […]

invidis.com
Mon, Feb 12 at 3:38 PM

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How Hy-Vee supermarkets are using a new in-store digital signage network to engage shoppers and generate new revenue streams (AVNetwork)

By Carolyn Heinze, Systems Contractor News. Supermarket chain Hy-Vee is in the process of launching a new digital signage network across its 550 retail locations in the Midwest and Southern United States. Driven by the cloud-based Samsung VXT Content Management System (CMS), the deployment features more than 10,000 Samsung QBR Series commercial displays. […]

avnetwork.com
Mon, Feb 12 at 2:50 PM

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Add this to your sales pitch: Why use out-of-home advertising for political campaigns (EMC Outdoor)

by Freddie Strebeck. Using out-of-home media for political campaigns is a powerful strategy that is often overlooked or under-utilized. Marketing for political campaigns needs to use every tool available to maximize the reach of its messaging and ensure it reaches the appropriate audiences as efficiently as possible. […]

emcoutdoor.com
Mon, Feb 12 at 2:36 PM

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More about the company that can rent your billboard structure to install sensors (Billboard Insider)

Genlogs.io is a company which wants to rent space on billboards to install sensors which measure the real time flow of trucks.  Several readers wondered if there privacy issues associated with the product.  Billboard Insider asked  Genlogs.io CEO Ryan Joyce to address the issue. Genlogs sensors mounted on a billboard Ryan, exactly what information are your sensors tracking? […]

billboardinsider.com
Mon, Feb 12 at 10:18 AM

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Back At HQ from ISE 2024 – Final Impressions and Time For A Long List Of Thank Yous! (16:9)

Back at a snowy world HQ after two-plus weeks on the road, hacking my way through the seemingly inevitable ISE cold and dry cough ... […]

sixteen-nine.net
Mon, Feb 12 at 9:07 AM

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How to use Broadsign’s Audience Campaigns to monetize your unsold OOH inventory

Juliana Lai. Generally, a media owner would allocate 80% of their inventory to direct sales and 20% to programmatic. Now, let’s say that for one month, 70% of your inventory is accounted for through direct deals and 10% through programmatic; you now have 20% of your inventory that is not accounted for. […]

broadsign.com · Promoted content
Mon, Feb 12 at 12:17 AM

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JCDecaux Programmatic DOOH Live Awards to be held April 24, 2024 in London (New Digital Age)

A panel of expert judges will assess the entries in front of a live audience. Ahead of the event, NDA caught with up the judges to get a feel for their personal take on the market for programmatic DOOH in 2024. Here, Alice Miller, Head of Programmatic & Display at Manning Gottlieb OMD (MG OMD) shares her thoughts… What do you see as the primary benefits of programmatic activation in OOH? […]

newdigitalage.co
Mon, Feb 12 at 12:17 AM

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Activists push for a ban on digital billboards in Sheffield which has digital panels operated by JCDecaux and Clear Channel (The Star)

By Roland Sebestyen. Cllr Hunt said the council had two agreements in place: one with a company called JCDecaux for 17 large format panels (eight digital and nine paper panels) and one with Clear Channel for 129 small format panels (58 digital and 71 paper panels). […]

thestar.co.uk
Mon, Feb 12 at 12:11 AM

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