AI (artificial intelligence) is being used in AV and digital signage devices such as screens and cameras, in content management software platforms, and in control and monitoring applications. […]
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum. […]
Andy Goodman, Age Advertising. I received a call from a client who has billboards on a state highway in California. His concern and questions are in regard to a Cal Trans construction project that will close the entire section of freeway in front of his billboards for 6 months or longer. […]
The Spanish retail chain Tea Shop, which sells guess what, has deployed a network of screens across roughly 100 stores in its home country, ... […]
OAAA is unveiling the finalists for the 82nd Annual OBIE Awards. For over eighty years, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. […]
Kayla Caticchio. Looking to promote Mike’s Hard Tea in Canada, a ready-to-serve blend of premium iced tea and vodka with a refreshing lemon taste under the Mike’s brand, AB InBev turned to programmatic digital out-of-home to drive awareness in this new market. Objective. […]
OAAA is announcing the addition of distinguished brand leaders, media decision-makers, and industry thought leaders to its esteemed lineup of speakers for the 2024 OOH Media Conference. Set to take place in less than six weeks in Carlsbad, California from April 29 - May 1, 2024, this event promises to be an unparalleled gathering of innovators and influencers shaping the future of OOH advertising. […]
Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media. DOOH Cross-Border Learning & Cocktails at Fontainebleu Miami Beach. RSVP today. […]
The conference will provide a platform for industry leaders to delve into technical insights, practical strategies, and high-level planning sessions aimed at driving innovation and growth in the Programmatic OOH landscape. Media buyers will share their insights and strategies for maximising Programmatic DOOH investments in 2024. […]
Photo Credit: SWNS That big digital ceiling in Manchester, UK has now been switched on, with the re-opening of a refurbished Printworks. The entertainment ... […]
When the Sphere in Las Vegas went up and then opened, all of the attention was on the multimedia show on the exterior and ... […]
WASHINGTON, D.C. – MARCH 18, 2024 – Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. […]
Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of £1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 2022 and +5.4% more than pre-covid Q4 of 2019. […]
This expansion creates America's largest programmatically available full-motion transit network. […]
By Anthony Vargas. Before OUTFRONT opened the displays for programmatic demand, ad placements on its MTA network had to be purchased through direct insertion order. Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains. […]
