DPAA Global Video Everywhere Summit to tackle how sports makes real connections between brands and fans

Major League Soccer CMO Radhika Duggal to Talk with Mediahub CEO Nicole Estebanell in Fireside Chat, “Turning FIFA World Cup Momentum into Local Fandom”

 NEW YORK – October 6, 2026 – At the 14th annual DPAA Global Video Everywhere Summit – the biggest one-day media and marketing industry event of the year, held October 13 at Pier Sixty in the Chelsea neighborhood of NYC – the CMO of the premier men’s pro soccer league in the U.S. and a top agency CEO will dig into how brands can form Real Connections with fans by tapping into the momentum coming out of this summer’s exciting World Cup.

According to research from Elevent, 66% of consumers are more likely to purchase from companies that sponsor sports they like. Tie that into the unique opportunities that digital out of home (DOOH) media present to brands and agencies to connect with fans in and out of the stadium, to and from big matches, and in innovative and experiential ways, sports has become an essential part of any omnichannel media strategy.

Enter Radhika Duggal, CMO of Major League Soccer, and Nicole Estebanell, CEO of Omnicom Group’s Mediahub, who will present “Turning FIFA World Cup Momentum Into Local Fandom.”

During this fireside chat, the two will go inside “Thanks World, We’ll Take It From Here,” the largest coordinated marketing campaign in MLS history – unpacking how MLS is harnessing media, technology, star power and local activation to turn the global spotlight of the FIFA World Cup into lasting fandom. The conversation will explore what it takes to transform a major cultural moment into connections with fans and communities and the lessons brands, agencies and media partners can take from this playbook.

About the DPAA Global Video Everywhere Summit

Each year in the heart of New York City, DPAA’s flagship Summit brings approximately 1,000 industry leaders direct access to the people who influence the future of omnichannel marketing. There, people from brands, agencies, media platforms, and technology companies around the world network with others in this vibrant community; discuss marketing trends, challenges, and opportunities; and hear from CMOs, newsmakers, and agency executives.

One Day. Real Connections. Year-Round Impact.

The people shaping what’s next in DOOH, including real-life experiences, retail media networks, sports marketing, and more, come together at the Summit for conversations that shape the future of advertising for brands and agencies.

This year’s speakers include Byron Allen, chairman and CEO of Allen Media Group and Buzzfeed; Anthony Scaramucci, former White House Communications Director, founder and managing partner of SkyBridge Capital, and author of All the Wrong Moves; agency leaders from Mediahub and Stagwell; CMOs representing American Eagle Outfitters, Major League Soccer, Expedia and more.  For more information, or to register to attend the October 13 event at Pier Sixty in New York City – part of Out of Home Week New York – please visit www.dpaasummit.com/global.

About DPAA

DPAA (www.dpaaglobal.com) is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) advertising and its growing role in the Omnichannel mix. Membership in the DPAA community includes many business acceleration benefits and access to a wide array of products. It offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; and further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech, and others – including through its podcast, Launchpad of Innovation.  DPAA’s Video Everywhere Summit, the largest one-day media/marketing event of its kind, is October 13, 2026, at Pier 60 in New York City.

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Media Contacts:

Matt Biscuiti

The Lippin Group for DPAA

DPAA@lippingroup.com