Editorial

Omni-channel platform MediaMath: we make DOOH as easy to buy as online ads

MediaMath is a multi-channel demand-side platform (DSP) that helps brands and agencies buy advertising, including DOOH, across all digital touchpoints. Mel Stott talked with MediaMath's Lewis Rothkopf, GM, Supply about the platform's digital out-of-home ( DOOH ) advertising capabilities. What does MediaMath do in digital out-of-home? […]

Editorial
Thu, Oct 25, 2018 at 8:50 PM

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Automated DOOH ad buying platform Adomni now runs cross-network campaigns on three continents

Adomni offers a software platform that allows advertisers to run campaigns across many digital out-of-home ( DOOH ) media networks. Adomni's CEO Jonathan Gudai explained how his platform worked. Adomni is an online software platform that connects advertisers with digital out-of-home media owners. […]

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Sun, Oct 7, 2018 at 9:23 PM

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DOOH ads in photo booths deliver measurable results for advertisers

Digital Experiential Media Network (DEMN) is the digital out-of-home ( DOOH ) advertising arm of Innovative Foto, operator of in-venue photo booth kiosks equipped with digital signs. Joel Martin, director of media sales and innovation, told Mel Stott about how his company delivers successful DOOH campaigns. In what types of venues are your digital signs located? […]

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Wed, Sep 26, 2018 at 6:47 PM

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FrontRunner Turns Storefront Windows into Digital Signage

DOOH advertising network and ad tech provider FrontRunner Technologies, based in Regina, Saskatchewan, joined DPAA this past spring. Nathan Elliott, FrontRunner's president, recently spoke with Mel Stott in this Digital Signage Pulse exclusive. Please tell us about the WindowFrontTM Matrix: what is it and how does it work? […]

Editorial
Mon, Sep 3, 2018 at 7:58 PM

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How in-venue DOOH network Buzztime generates revenue from multiple sources

Buzztime, which delivers interactive entertainment and innovative dining technology to venues in North America, seems to have found a formula for success for their digital out-of-home ( DOOH ) advertising network. CEO Ram Krishnan shared some of the secrets with Mel Stott. Where can we see Buzztime's DOOH screens? […]

Editorial
Sun, Aug 5, 2018 at 5:31 PM

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Cannes Lions 2018 through the eyes of Dan Dawson, CCTO, Grand Visual

The week before Cannes Lions your inbox lights up, brimming with emails from long lost clients, agency friends and Cannes comrades asking if you’re going to the Cote d’Azur next week. Half the industry is buzzing in anticipation, the other half are planning their week of World Cup viewing. […]

Editorial
Sun, Jul 1, 2018 at 8:56 PM

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Programmatic DOOH ad platform Accretive Media succeeds by providing “never-before-available targeting and measurement” of campaigns

Craig Benner, Founder & CEO of programmatic DOOH buying company Accretive Media, sat down recently with us to reveal how his company is helping brands to target consumers more precisely with digital out-of-home campaigns. This is the latest installment in an ongoing series featuring interviews with senior executives of DOOH companies who are members of DPAA. […]

Editorial
Mon, Jun 25, 2018 at 7:00 PM

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How Canadian DOOH ad operator Media City attracts national and local advertisers

Media City, which describes itself as a non-traditional digital out-of-home ( DOOH ) advertising company, joined DPAA earlier this year. Sylvio Deluca, the company's CEO, spoke with Mel Stott about the company and the changes they have seen in the DOOH industry since launching 20 years ago. How many DOOH screens does Media City operate, where are they located, what is the content? […]

Editorial
Sun, Jun 10, 2018 at 8:36 PM

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If you stopped receiving our Editors’ Picks email newsletter, you can re-subscribe here

Wonder why your Digital Signage Pulse newsletter was not in your inbox today? In accordance with the General Data Protection Regulation (GDPR), we can no longer send you emails unless you had confirmed your subscription prior to May 25, 2018. […]

Editorial
Fri, May 25, 2018 at 1:30 AM

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The love triangle between GDPR, DOOH advertising and digital marketers

DOOH provides a unique alternative for advertisers since a majority of the data collected has already been anonymized, making it GDPR - compliant from the get-go. - Matteo Ceurvels, eMarketer. Why GDPR will further boost the growth of DOOH advertising In the blink of an eye, the GDPR will change the way digital marketers consider DOOH (digital out-of-home) in their marketing plans. […]

Editorial
Sun, May 6, 2018 at 4:39 PM

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Mereo’s platform helps OOH advertising companies manage their revenue

Mereo, a global OOH (out-of-home) revenue management company, joined DPAA in 2017. Mel Stott recently spoke with David Giudici, the company's Finance & Sales Director. Tell us about what Mereo does in the digital out-of-home ( DOOH ) space. […]

Editorial
Fri, Apr 20, 2018 at 12:37 AM

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Astral: 31,000 OOH ad faces across Canada, including programmatic DOOH

Karine Moses, President of Astral Media, the OOH (out-of-home) advertising division of Bell Media, spoke with Mel Stott for this Digital Signage Pulse exclusive.   Please tell us about Astral Media's OOH assets. Where are your advertising faces, what types are they and how many are there? […]

Editorial
Tue, Apr 10, 2018 at 5:07 PM

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Identity data firm Neustar moves to expand its share of DOOH ad market

Neustar, a US "tech company that provides real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries" (Wikipedia), recently joined DPAA. The move confirms Neustar's intention to expand its presence in the fast-growing digital-out-of-home (DOOH) market. […]

Editorial
Tue, Mar 20, 2018 at 8:59 PM

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New OOH trade association replaces COMB and OMAC in Canada

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) is a new trade body that replaces both COMB (former OOH measurement arm) and OMAC, the Out-of-home Marketing Association of Canada. I spoke to Rosanne Caron, President of newly formed COMMB. Why did you decide to merge COMB and OMAC into one industry body? […]

Editorial
Mon, Mar 12, 2018 at 11:39 PM

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How AdCorp’s in-store digital signage network gets repeat advertisers

Adcorp Media Group, which offers brands targeted, in-store (supermarket) digital signage network and print ad space, as well as content production, joined DPAA in 2017. Mel Stott recently met with Peter Broccole, AdCorp's President & CEO, to learn more about the company. A DPAA-sponsored feature. […]

Editorial
Mon, Mar 12, 2018 at 12:28 AM

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