Out of Home (OOH) advertising is once again in the spotlight thanks to Pokémon Go. Augmented reality, or the live view of a physical environment superimposed upon computer-generated elements (e.g., Pokémon Go), will further bridge the physical and digital worlds and benefit the OOH advertising industry. […]
By outpacing all advertising media other than digital media (mobile, social, online), the OOH industry has now posted 24 consecutive quarters of growth and is positioned to remain number two in total growth among core media through 2016, according to Magna Global. As OOH continues to increase ad spend revenue, our industry needs to become as transparent as possible to further engage advertisers. […]
As OAAA reported earlier, the out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion. Below is the list of top ten industry categories that spent the most on OOH advertising. […]
Below are excerpts from the the Media Monthly bulletin containing major OOH media market indicators. Media Monthly features research and insights of PJSC's Technology, Media & Telecommunications team. 2016 OOH Main Markets Advertising Spend: 2016 OOH Share of Total Advertising in Main Markets: In the Asia-Pacific countries, OOH spend is increasing due to growing urbanization. […]
The following remarks were part of Nancy Fletcher's opening speech at the TAB/OAAA Conference + Expo – Boca Raton, Florida – April 19, 2016 In 2015, the OOH industry hit a new revenue peak of 7.3 billion dollars after racking up 23 consecutive quarters of growth. […]
According to a new Nielsen study, sponsored by Clear Channel Outdoor, airports are an ideal environment for top brands to advertise in. The study showed that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products. […]
A DPAA-Sponsored Feature. Mark Braff of the Digital Place Based Advertising Association (DPAA) sat down with Nick Prigioniero, President of Cineplex Digital Media for an exclusive interview about his company. Mark Braff: What does Cineplex Digital Media do and what is your relationship to Cineplex Entertainment? […]
The out of home media industry, no longer defined by painted billboards or vinyl, is taking dramatic steps toward delivering a more powerful and cost-effective media platform. […]
A DPAA-Sponsored Feature. This is the latest installment of the ongoing series spotlighting new members of the Digital Place Based Advertising Association. DPAA's Mark Braff interviewed James Bellefeuille, co-Founder of Vugo, a rideshare advertising service. […]
Last week’s announcement about Digital Signage Federation’s partnership with OVAB Europe (now DSF Europe) as part of its global expansion initiative is another sign of the continuing consolidation within the digital signage market, this time at the trade organization level. The ‘shakeout’ among digital signage trade bodies in North America happened a year ago. […]
OAAA has announced the contenders for the 2016 OBIE Awards. Now in its 74th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. The 108 campaigns nominated this year demonstrate the myriad ways that simplicity can be captured and expressed through the OOH medium. […]
A few weeks before the world's largest digital signage trade event I spoke with Andrea Varrone, Show Director at Digital Signage Expo. Andrea shared what's new this year at the DSE, which will take place on March 15-18 in Las Vegas, NV. [caption id="attachment_794" align="alignnone" width="400"] Andrea Varrone, Show Director at DSE[/caption] NU: How has DSE grown since it began? […]
By Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse. Randy Dearborn, Vice President of Media Technology for MGM Resorts International, was recently elected Chairman of the Digital Signage Federation (DSF). Taking over from another brilliant industry veteran, Ken Goldberg, Randy Dearborn is inheriting a rich legacy to build on at the DSF. […]
A DPAA-Sponsored Feature. Given the variety of media choices and devices, people today have much more freedom in how they can access their favorite content. At present, the ad industry is lagging behind these changes in consumer behavior and is in search of ways to bridge this gap. […]
By Nurlan Urazbaev. Editor-in-Chief, Digitalsignagepulse.com For those who read my article "The State of Out of Home Advertising, 2015", there is a follow up to it, published by Media Village. […]
