Editorial

OAAA: Why Revenue, Ad Spend Reporting Are Critical to OOH Growth

By outpacing all advertising media other than digital media (mobile, social, online), the OOH industry has now posted 24 consecutive quarters of growth and is positioned to remain number two in total growth among core media through 2016, according to Magna Global. As OOH continues to increase ad spend revenue, our industry needs to become as transparent as possible to further engage advertisers. […]

Editorial
Tue, Jun 28, 2016 at 12:19 AM

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Top Ten Industry Categories in OOH Ad Spending and Other Stats from Q1, 2016

As OAAA reported earlier, the out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion. Below is the list of top ten industry categories that spent the most on OOH advertising. […]

Editorial
Thu, May 26, 2016 at 2:14 AM

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PJSC’s OOH media market update, May 2016

Below are excerpts from the the Media Monthly bulletin containing major OOH media market indicators. Media Monthly features research and insights of PJSC's Technology, Media & Telecommunications team. 2016 OOH Main Markets Advertising Spend:  2016 OOH Share of Total Advertising in Main Markets: In the Asia-Pacific countries, OOH spend is increasing due to growing urbanization. […]

Editorial
Wed, May 18, 2016 at 2:37 AM

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OAAA’s five steps to an even brighter future for out of home advertising, by Nancy Fletcher

The following remarks were part of Nancy Fletcher's opening speech at the TAB/OAAA Conference + Expo – Boca Raton, Florida – April 19, 2016 In 2015, the OOH industry hit a new revenue peak of 7.3 billion dollars after racking up 23 consecutive quarters of growth. […]

Editorial
Wed, Apr 20, 2016 at 1:50 AM

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Nielsen study confirms air travelers notice airport ads and many interact with them

According to a new Nielsen study, sponsored by Clear Channel Outdoor, airports are an ideal environment for top brands to advertise in. The study showed that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products. […]

Editorial
Fri, Apr 15, 2016 at 2:21 AM

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A modern DOOH network empire in cinemas and beyond: Cineplex Digital Media

A DPAA-Sponsored Feature.  Mark Braff of the Digital Place Based Advertising Association (DPAA) sat down with Nick Prigioniero, President of Cineplex Digital Media for an exclusive interview about his company. Mark Braff: What does Cineplex Digital Media do and what is your relationship to Cineplex Entertainment? […]

Editorial
Thu, Mar 24, 2016 at 1:30 AM

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OOH Beats Online Advertising in a Mobile World, says PJSC

The out of home media industry, no longer defined by painted billboards or vinyl, is taking dramatic steps toward delivering a more powerful and cost-effective media platform. […]

Editorial
Thu, Mar 10, 2016 at 10:32 PM

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Vugo helps advertisers reach affluent consumers via screens in rideshare cars

A DPAA-Sponsored Feature. This is the latest installment of the ongoing series spotlighting new members of the Digital Place Based Advertising Association. DPAA's Mark Braff interviewed James Bellefeuille, co-Founder of Vugo, a rideshare advertising service. […]

Editorial
Mon, Feb 29, 2016 at 10:03 AM

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Ken Goldberg on the Digital Signage Federation’s Expansion to Europe and Beyond

Last week’s announcement about Digital Signage Federation’s partnership with OVAB Europe (now DSF Europe) as part of its global expansion initiative is another sign of the continuing consolidation within the digital signage market, this time at the trade organization level. The ‘shakeout’ among digital signage trade bodies in North America happened a year ago. […]

Editorial
Thu, Feb 18, 2016 at 1:42 AM

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2016 OBIE Finalists Highlight Simplicity, Beauty in OOH

OAAA has announced the contenders for the 2016 OBIE Awards. Now in its 74th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. The 108 campaigns nominated this year demonstrate the myriad ways that simplicity can be captured and expressed through the OOH medium. […]

Editorial
Mon, Feb 15, 2016 at 11:29 PM

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Andrea Varrone: DSE is beyond any competition in the digital signage market niche

A few weeks before the world's largest digital signage trade event I spoke with Andrea Varrone, Show Director at Digital Signage Expo. Andrea shared what's new this year at the DSE, which will take place on March 15-18 in Las Vegas, NV. [caption id="attachment_794" align="alignnone" width="400"] Andrea Varrone, Show Director at DSE[/caption] NU: How has DSE grown since it began? […]

Editorial
Mon, Feb 8, 2016 at 5:35 PM

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Randy Dearborn on the future of the industry and his plans for the Digital Signage Federation in 2016

By Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse. Randy Dearborn, Vice President of Media Technology for MGM Resorts International, was recently elected Chairman of the Digital Signage Federation (DSF). Taking over from another brilliant industry veteran, Ken Goldberg, Randy Dearborn is inheriting a rich legacy to build on at the DSF. […]

Editorial
Wed, Feb 3, 2016 at 6:04 PM

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SITO Mobile Helps Brands to Better Target Consumers and Track Results of Their OOH Campaigns

A DPAA-Sponsored Feature.  Given the variety of media choices and devices, people today have much more freedom in how they can access their favorite content. At present, the ad industry is lagging behind these changes in consumer behavior and is in search of ways to bridge this gap. […]

Editorial
Sat, Jan 30, 2016 at 8:00 PM

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Why Out of Home Advertising Is a Potential Winner in the Battle for Eyeballs

By Nurlan Urazbaev. Editor-in-Chief, Digitalsignagepulse.com For those who read my article "The State of Out of Home Advertising, 2015", there is a follow up to it, published by Media Village. […]

Editorial
Tue, Dec 8, 2015 at 3:03 AM

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OOH Industry’s Major Victory in Congress: Five-year Highway Bill

The President today signed the first long-term Highway Bill in a decade; Congress completed action on Thursday. The five-year bill retains the federal regulatory structure for billboards (Highway Beautification Act), which protects property rights by requiring that government pay just compensation for removal of billboards. […]

Editorial
Fri, Dec 4, 2015 at 5:32 PM

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