As the reported number of coronavirus infections in China grew beyond 34,000, NVIDIA announced that it will not send employees to the Mobile World Congress event in Barcelona, Spain this year. […]
Digital billboard lighting is becoming an issue with regulators. On Jan 27 the Boston Planning and Development Agency held a meeting on a proposal to reduce digital billboard hours from 7am-2pm to 6am-midnight. Cove Outdoor is going to lower an existing Weymouth, MASS digital billboard by 20 feet and install light blocking technology after people complained about light trespass. […]
Demand for Cannabis Advertising will Continue to Rise. 32 percent growth in cannabis retail sales in 2019. Adult-use recreational legal in Illinois (as of January 1). […]
Three of Canada’s largest outdoor sign companies are seeking leave to appeal the Plateau Mont Royal’s ban on billboards to the Supreme Court of Canada. In September, the Quebec Court of Appeal upheld a bylaw outlawing outdoor advertising panels in the borough and ordered the companies to demolish dozens of billboards. […]
Michele Erskine CEO – OUTFRONT Canada "Digital Outdoor screens in their first iteration were sold as revolving loops of ads. We weren't tapping their true potential. These screens deliver massive impressions with huge impact and can also be highly targeted, data driven and flexible with the right tools. […]
And this isn’t just any billboard—it’s one of the largest digital displays in the country that launched Monday in downtown Los Angeles, the top U.S. marijuana market. Weedmaps is its only cannabis advertiser. […]
Looks like they’ve decided to take on LA’s wildposters. Here’s the notice. […]
Of the 256 Chinese companies due to exhibit at ISE, less than 20% (or 50) have pulled out to date. The show has more than 1,350 exhibitors in total and visitor registration is ahead of last year. […]
In the light of the recent international publicity surrounding the novel coronavirus (2019-nCoV), Integrated Systems Europe today issues the following statement regarding the upcoming exhibition on 11-14 February at the RAI Amsterdam. For the past 16 years the show’s co-owners AVIXA and CEDIA have been committed to delivering an event that benefits the global audiovisual industry. […]
Here is the official word from LG, which took a day, on pulling its people from its stand at ISE – which was very likely already being built on the RAI hall floor. With the WHO recommending that individuals “promote social distancing,” LG management believed that the most responsible decision was to avoid participating in large public events until the situation stabilized. […]
By Alan Brawn. Let’s get the obvious out of the way. The most visible part of digital signage is (and will continue to be) the displays. […]
QMS shareholders have near-unanimously voted for Quadrant Private Equity's $420 million takeover of the out-of-home advertising business. The buyout marks a return to outdoor advertising for Quadrant, which bought and listed APN Outdoor before selling it in 2018 for $1.2 billion to French giant JCDecaux. […]
Tom Laband, CEO & co-founder of adsquare. While static OOH signs have been converted to digital, the data-driven approaches that have revolutionised the rest of the advertising mix have so far largely been absent. Data revolution. […]
Typically speaking, investments in TV spots and digital campaigns can become costly and by investing in high-impact media like OOH and digital OOH, your reach is widened through a cost-effective approach. It’s a trend we’re likely to see continue growing in the UK, as OOH becomes the last of the advertising mediums to become digitised. […]
Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane, director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined in the context of OOH. What does the launch of DAX into digital outdoor mean for buyers? […]
