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WB and BARTKRESA Celebrate 25th Anniversary of Friends on World’s Largest LED Display (DS Federation)

In honor of the 25th anniversary of the premiere of Friends, WB Worldwide Television Marketing commissioned BARTKRESA studio to transform the Burj Khalifa’s World’s Largest LED display. BKS animated a three-minute-long show that wove Warner Bros’ graphics into a high energy dance set to the Friends theme song. […]

digitalsignagefederation.org
Sun, Mar 21, 2021 at 6:00 AM

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Pete Hautem on Out of Home Sales Successes and Lessons Learned (Billboard Insider)

Pete Hautem has 43 years experience as an out of home and printing sales rep. Billboard Insider asked Pete to talk about 2 sales successes and what he learned Pete, how did you get into out of home? I was out of a job in 1978…My wife worked in Peachtree Center in Atlanta and her friend who was working at the desk next to her walked by my wife said my husband’s company is looking for a guy. […]

billboardinsider.com
Sun, Mar 21, 2021 at 5:50 AM

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16:9: Three Transparent OLEDs in NYC Property Firm’s Reception Area

This is an interesting use for transparent OLED displays – the reception area for a commercial property company based in New York. There are three see-through OLEDs tiled together, fronting some sort of display case with, I think, engineered structural lumber and maybe some building models. […]

sixteen-nine.net
Sun, Mar 21, 2021 at 5:45 AM

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Stephen Freitas: Four Trends Which Benefit Out of Home (Billboard Insider)

Twitter LinkedIn Facebook Email Pinterest Share By Stephen Freitas, Partner, OOH Capital In William Shakespeare’s tragedy Richard III, the title character himself conveys the mood of the play with the line, “Now is the winter of our discontent, made glorious summer by this sun.” It is a metaphor in which Richard expresses sadness like winter, turned into celebration like summer. […]

billboardinsider.com
Thu, Mar 18, 2021 at 5:00 PM

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Adams Outdoor Partners with Dress for Success Charlotte (Billboard Insider)

In 2020, over 3 million women left the workforce. In September of 2020 alone, for every man that left the workforce, four women left as well. Covid-19 has no doubt caused long-standing cracks in the life that we knew, cracks that we will be fighting to repair for years to come. […]

billboardinsider.com
Thu, Mar 18, 2021 at 4:45 PM

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Place Exchange Expands Into Canada (Billboard Insider)

New York, NY — March 17, 2021 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced its expansion into Canada. […]

billboardinsider.com
Thu, Mar 18, 2021 at 4:30 PM

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The Display Size Formula (Commercial Integrator)

It can be said that without a good source, a digital display becomes secondary. We can say that with poor signal distribution, the images do not “transport” properly and lack integrity. And we can say without bandwidth, those mysterious images on the network or in the cloud arrive late or cannot even be seen. […]

commercialintegrator.com
Thu, Mar 18, 2021 at 10:16 AM

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16:9: Omdia Research: Public Information Display Shipments Were Down Almost 10% In 2020

COVID-19 was bad for just about every industry, so it is no surprise that the digital signage display business had a rough 2020. New numbers from the research firm Omdia suggests overall 2020 public information display shipments were down 9.8% year-on-year. But, a little surprisingly, Latin America, Japan, and the China region actually saw some growth opportunities. […]

sixteen-nine.net
Thu, Mar 18, 2021 at 8:15 AM

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Kentucky Legislature Approves Sign Rule Fix (Billboard Insider)

The Kentucky legislature has approved HB 328, a revised billboard control act to fix the previous law which a court invalidated. Yesterday the House approved an amended version by 30-6, the Senate approved the amended version by 91-3 and the measure has been delivered to the Governor. […]

billboardinsider.com
Thu, Mar 18, 2021 at 6:00 AM

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Sharp/NEC Announces Modular SoC Player Powered by Matrox (Sharp/NEC)

Sharp/NEC´s modular SoC MediaPlayer offers full end-to-end streaming solution powered by Matrox Maevex multi-channel encoders to deliver exceptional-quality digital signage over IP MatroxMaevex Munich, 16 March –Sharp NEC Display Solutions Europe has announced the availability of its latest NEC MediaPlayer purpose-built for digital signage applications. […]

sharpnecdisplays.eu
Thu, Mar 18, 2021 at 5:30 AM

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Boxlight’s London-Based Clevertouch Gallery to Offer Interactive Showcase (Digital Signage Today)

Boxlight Corp.,a digital signage and interactive technology solutions provider, has launched its Clevertouch Gallery in London for its interactive flat panel display solution. This location will feature a training gallery, boardroom setup, communications huddle room, informal meeting space and desk facilities, according to a press release. […]

digitalsignagetoday.com
Thu, Mar 18, 2021 at 5:15 AM

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How Daktronics Produced This Year’s Virtual NFL User Group Event (Daktronics)

Daktronics’ bi-annual NFL User Group conference is normally an in-person gathering on our Brookings, SD, campus. This year, with gathering and travel restrictions still in effect, Daktronics took to the internet to host the event in its first-ever virtual format. […]

blog.daktronics.com
Thu, Mar 18, 2021 at 5:00 AM

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Make Your Message “Go Viral” with Out-of-Home Advertising (AdQuick)

4 ways out-of-home advertising can amplify social media campaigns When you think about the marketing channels pushing brand messages and campaigns to ‘go viral,’ it wouldn’t be a surprise if your mind wandered toward social media first. After all, social media is, in large part, to thank for what we call viral marketing today. […]

adquick.com
Wed, Mar 17, 2021 at 3:36 PM

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New Tradition Media Co-Founders on the Billboard Insider Podcast (Billboard Insider)

Today’s podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities. They talk about getting started, the Regency signs purchase and how they secured One Times Square. Don’t overlook the value of a cold call! […]

billboardinsider.com
Wed, Mar 17, 2021 at 12:45 PM

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Could In-Vehicle Dashboards Become an Opportunity for Out of Home? (Billboard Insider)

By Brad Getter, Owner, Megagraphics I’m seeing more prototype cars with giant screens in the dash… what’s this going to mean for OOH when these become production models? Can the industry grab this close-up in-person space? That’s some darn nice ad real estate right there folks. […]

billboardinsider.com
Wed, Mar 17, 2021 at 12:40 PM

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