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How a Retail Media Campaign with Sam’s Club Allowed Serta Mattress Sales Reach a $7 Return on Ad Spend (Retail Touch Point)

By Nicole Silberstein. For several years now, excitement has been building around retail media and what it will unlock: new revenue streams for retailers, better experiences for customers, high-intent audiences and closed-loop attribution for advertisers. But is all that actually happening yet? […]

retailtouchpoints.com
Wed, Jul 31 at 11:40 PM

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The Rise of OOH Advertising During Major Sporting Events in 2024 (LBBonline)

LBB Editorial. 2024 has been the backdrop for major sporting events like the UEFA Euros in Germany and the Summer Olympics in France, offering brands the opportunity to leverage OOH, writes LBB’s Olivia Atkins. Industry insiders weigh in on the effectiveness of the medium. […]

lbbonline.com
Wed, Jul 31 at 11:38 PM

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India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth)

Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. […]

media4growth.com
Wed, Jul 31 at 11:37 PM

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New Zealand’s OOH ad revenue grew 10% in H1 2024 year-on-year: OOHMAA (Campaign Brief)

This is the strongest H1 performance on record, achieved despite a challenging market environment over the past year. Key highlights from H1 include: • Digital Out of Home (DOOH) remained the primary growth driver for the Out of Home industry, generating $66.9 million in revenue – a 13% year-on-year increase. DOOH represents 77% of total Out of Home revenue, up from 75% for H1 2023. […]

campaignbrief.co.nz
Wed, Jul 31 at 11:32 PM

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Most Canadian ATMs, digital kiosks fail accessibility standards (Kiosk Marketplace)

University of Waterloo researchers have partnered with the Canadian Standards Association Group to interview people living with disabilities about their experiences with self-serve devices including ATMs and kiosks. According to the responses, there is an overwhelming consensus that most of the devices have little to no accessibility features, according to a Mirage report. […]

kioskmarketplace.com
Wed, Jul 31 at 6:04 PM

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UK department store chain John Lewis unveils retail media platform (Retail Gazette)

Eloise Hill. John Lewis has unveiled a host of new retail media plans to help brands connect with shoppers on its website. The move means brands will be able to create and manage their own campaigns, including through banner adverts and sponsored product listings. […]

retailgazette.co.uk
Wed, Jul 31 at 5:55 PM

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How a 3-location sale in Georgia turned into a billboard campaign in 7 states on over 100 structures (Billboard Insider)

Charlie Callari. The sale I am proudest of to date is Law Tigers, America’s motorcycle lawyers. This sale started as a 3 location sale in Georgia. […]

billboardinsider.com
Wed, Jul 31 at 5:32 PM

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DPAA Member Profile: OOH infrastructure owner Wildstone

Wildstone is Europe’s leading owner of outdoor media infrastructure and is at the forefront of digitally transforming the OOH sector. Damian Cox, Founder and CEO, told Digital Signage Pulse about the strength of billboards, the digitisation of OOH and the company’s growth ambitions. […]

Editorial · Promoted content
Wed, Jul 31 at 5:08 PM

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DPAA Opens Registration For Annual Global Summit, Oct. 15 In NYC (16:9)

Registration is now open for the DPAA’s annual Global Summit in New York City, back again at Pier Sixty and running October 15th. From ... […]

sixteen-nine.net
Wed, Jul 31 at 11:18 AM

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oOh!media wins long-term contract for managing the DOOH network at Melbourne Metro Tunnel (Mumbrella)

The contract was awarded by Cross Yarra Partnership, a consortium comprising investors Capella Capital (Lendlease), John Holland, Bouygues and John Laing. OOh!media will manage the fully digital small and large format out of home network, including installation, operation, maintenance and advertising services. […]

mumbrella.com.au
Wed, Jul 31 at 10:40 AM

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Screenly First Digital Signage CMS Software Company To Sign Multinational Secure By Design Pledge (16:9)

With the global IT outage a very recent memory, and still not fully resolved for some CrowdStrike customers, software security and IT best practises ... […]

sixteen-nine.net
Wed, Jul 31 at 9:20 AM

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Times OOH secures advertising rights for Mumbai Metro Line 3 (India Times)

Mumbai: Times OOH, an Out-of-Home advertising company, has secured exclusive advertising rights for Mumbai Metro Line 3, further solidifying its urban transit advertising leadership. […]

brandequity.economictimes.indiatimes.com
Tue, Jul 30 at 6:28 PM

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Putin-approved merger of the largest outdoor ad operator with Russia’s equivalent of Amazon meets unexpected opposition from the Chechen leader (The Bell)

Is Kadyrov powerful enough to unpick a deal that was personally approved by Putin? Why the world should care: Wildberries has a unique place in the Russian economy. In 2023, goods worth 2.5 trillion rubles ($29 billion) were sold on the platform — more than 5% of all Russian retail trade. […]

en.thebell.io
Tue, Jul 30 at 6:24 PM

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As retail media networks widen their scope, is a reckoning inbound? (Marketing Dive)

Peter Adams, Senior Reporter. Expanding into offsite channels could alleviate supply pressures but brings more complex considerations around margins and transparency. […]

marketingdive.com
Tue, Jul 30 at 6:09 PM

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Expert-siggested DOOH ad sales commission: 8-10% base, with a bump of 5% for long-trem contracts (Billboard Insider)

By Kevin Gephart. OOH companies who have been selling digital for some time report DOOH contracts are for much smaller durations than static. If an advertiser wants static units for longer terms, why buy DOOH for longer terms? […]

billboardinsider.com
Tue, Jul 30 at 5:52 PM

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