India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth)

Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. […]