by Florian Rotberg. British company I-Media only operates DooH touchpoints in the outdoor areas of highway service stations. This proximity to vehicles allows for a precise target audience approach. […]
by Florian Rotberg. Last year, Trison, Europe’s largest digital signage integrator, entered the digital sports sector with the launch of Trison Sports and the recruitment of senior European stadium experts. Alongside its flagship project for Real Madrid, Trison now works with 25 sports clubs and associations. […]
The trade show season is very much back on after a summer break, and the events that touch on pro AV and digital signage ... […]
The biggest digital signage-centric integrator in Europe has indicated in recent years that it was making a push into sports and entertainment venues, where ... […]
by Balthasar Mayer. JC Decaux has its contract with the London public transport company, Transport for London (TFL) renewed. Under this agreement, JC Decaux will continue to manage and market more than 4,700 bus shelters with around 9,000 billboards and 612 DooH screens. […]
Charlie Callari. 4th quarter presents a unique opportunity for OOH ad sales. Many businesses are looking to spend their remaining ad budgets before the year ends, and OOH can be a powerful channel for them to do so. […]
Congratulations to the good folks at Esprit Digital, the retail and DOOH focused specialty display company in a little town north of London. They ... […]
Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]
Nearly one-third (29%) of UK ad campaigns over the past 18 months have utilised programmatic digital OOH (DOOH), tied with the US and France for the highest rate of adoption for programmatic DOOH globally. That is according to a new study by global DOOH marketplace Viooh, which predicts programmatic DOOH adoption will reach 36% within the next 18 months. […]
According to VIOOH, the global survey of 1,200 advertisers and agencies across the US, UK, Australia, Germany, France and this year’s guest market Brazil, reveals an anticipated increase in prDOOH investment of 28% over the next 18 months, led by US, UK and French marketers, all projecting a 29% growth in investment. […]
Lamar, OUTFRONT and Clear Channel Outdoor have done only $45 million in acquisitions during the first half of 2024, down from $81 million in acquisitions the first half of 2023 and $508 million in the first half of 2022. […]
by Meaghan Yuen. “In 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending—nearly twice as quickly as it took social media,” our analyst Max Willens said on a recent Meet the Analyst webinar. “That was just the start. […]
The Red Bull F1 racing team has had a LOT of success in recent years (though McLaren really coming on now) and that success ... […]
The Polish digital OOH media company Screen Network has started branding its big media facade on the main entry to an urban shopping centre ... […]
The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners ... […]
