Survey of 1200 participants by programmatic DOOH SSP VIOOH says programmatic DOOH adoption expected to rise 35% globally in next 18 months (Branding in Asia)

According to VIOOH, the global survey of 1,200 advertisers and agencies across the US, UK, Australia, Germany, France and this year’s guest market Brazil, reveals an anticipated increase in prDOOH investment of 28% over the next 18 months, led by US, UK and French marketers, all projecting a 29% growth in investment. […]