Marketers predict brands will latch onto smartwatches By Christopher Heine. TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. […]
Summary: Costco has managed to achieve a TTM revenue growth rate of 7.39% without traditional advertising. Sales at established Costco stores in the U.S. grew 7% between November 2013 and November 2014 without advertising. […]
The Consumer Electronics Show might well be a gadget mecca for 160,000 people vying to see the latest wearable device, curved display, 4K drone, or 3D-printing technology. But there is a lot to see for us marketers, especially in the area of advertising technology. […]
The seamless operation of the Mirror allows simple interaction with the store consumer within the store to assist them with their in-store garment selections and purchases. […]
What is video-agnostic planning, and why is it important in the preparation and development of content for digital communications networks? […]
Interactive digital out-of-home campaign in London promotes the launch of new Xbox One fitness game. […]
In this age of the consumer, today’s hyper-connected shoppers are the driving force behind the need for the digitally connected store and growing omnichannel experience. Consumers are now accustomed to using technology and digital devices to simplify their lives — from wearables to smart-home solutions — and are commanding more control of their shopping experience. […]
2014 was a banner year for the mobile marketing industry, generating $32.71 billion globally. 2015 is looking even brighter, with a diversified set of devices, fresh opportunities and eager consumers ready to capture and explore content on the go. While we’ll see the seeds of each of the following trends in 2015, many won’t bear fruit for the industry for years to come. […]
Apple’s forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this week's Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. […]
The possibility of minority-report-like interactive outdoor ads could soon be upon us as Clear Channel UK reveals its future ambitions. Clear Channel, one of the world’s largest outdoor ad firms, claims that its assets will be “greatly digitised” in the near-future as technology propels advertising down exciting new avenues. […]
While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be found in the event's less-crowded corners. These are the hotels, parties, dinners, panels and spaces, away from the row upon row of cheaply made phone accessories, where the shadow CES takes shape. […]
If it doesn’t sell, it isn’t creative. Technology is helping to evolve our business so that math men have a greater role to play than they’ve ever played before. If we were robots without souls, without compassion, without needs, wants (realized or unrealized) and desires, then perhaps programmatic creative may one day become a reality. […]
The top 14 stories of 2014, as picked by the readers of Digital Signage Today, ran the gamut from practical to puckish, and featured donuts, digital menu boards, zombies and a brand so big it's now a verb. […]
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for October 2014 was an Augmented Reality campaign for Sky in Austria. The Campaign. […]
NRF's Annual Convention & EXPO earned the nickname "Retail's BIG Show" years ago and because the name was so appropriate, it stuck. Today, Retail's BIG Show is NRF's flagship industry event held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions. […]
