REUTERS: Advertisers to get a glimpse of Apple Watch promise, challenge
Apple’s forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this week's Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. […]
reuters.com
Mon, Jan 5, 2015 at 5:03 PM
Mon, Jan 5, 2015 at 5:03 PM