By David Keene. It’s a conundrum unique to retail: thinking surrounding “new media” for retail (that is in-store digital marketing) has morphed and evolved at a pace that confuses even the most seasoned brand, agency, and technology platform pros. Evolution is a good thing, right? […]
Clear Channel Outdoors has a little less than a quarter of the market — 115 billboard structures around the county. Outfront Media, formerly known as CBS Outdoor, is one of eight companies with billboards in Pasco and the largest provider. This isn't a new idea. […]
By David Keene. At last year’s Digital Signage Expo, Intel and Google raised some industry eyebrows as they used the wintry DSE 2014 show in Vegas to try to place their stamp on the industry. […]
The Digital Signage Federation is running a Meet and Greet Mixer for members and prospective members next week in Dallas. The event is March 25th at 6:30 PM at Del Frisco’s Grille, 3232 McKinney Ave. It runs until 8:30. […]
The ability to create revenue streams through digital signage is currently fragmented with no standard pricing, what successful models have you seen in the marketplace? […]
GUEST POST: DAVID WEINFELD This week marks my return to the east coast from the Digital Signage Expo in Las Vegas. Before jumping into my thoughts on the entire show, I wanted to offer my thoughts and feedback on the DOOH Strategy Summit. The pre-show event offered unique insights from media professionals and network owners. […]
The Younger Agency, a company in the airport advertising business, has been acquired by Lamar Advertising Co., an owner and operator of outdoor advertising and logo sign displays. […]
The Sahara Hotel and Casino is legendary for a reason. That bawdy stalwart at the north end of the Las Vegas Strip had as epic a run as any resort with the good fortune to see the reign of the Rat Pack. But if there’s one thing that Sammy, Frank, and Dean cherished more than a tender ballad, it was a solid second act. […]
With the expansion of the international terminal and the addition of new restaurants, shops, and a duty-free area, the airport was looking to further enhance the space with visual elements that were both eye catching and informational. As a new section of the airport, it was imperative for the Montréal–Trudeau to provide wayfinding signage to travelers. […]
NEW YORK -- Kinetic, the world's largest out of home media specialist, has just launched the first edition of the US Digital OOH Handbook, an in-depth guide to digital out of home opportunities in the US. […]
NEW YORK, – The Digital Place Based Advertising Association (DPAA) announced today that Vengo has signed on as the latest company to join the association. Vengo's flagship product is a new-age, vending machine that engages consumers at the point-of-purchase with interactive content and video advertising messages for brands available for purchase in the machine. […]
Microsoft has confirmed its new Windows 10 operating system will be made available free to developers working on the low-cost Raspberry Pi micro PC board. The Pi 2 is among a series of small footprint Internet of Things, or IoT, devices that will be offered a version of the new OS. […]
The new technology instantly scans a user's face, recommends personalized looks and previews the look on the user's live video. […]
Agency restructures into two distinct divisions, promotes Jesse Sugarman to senior vice president, business development for Outdoor Media. […]
A good portion of those dollars are going into fast-growing digital segments like video and mobile... “Large advertisers in particular are the ones that are most aggressively moving budgets into digital, and the cost efficiencies of digital advertising enable many marketers to buy more for less,” said Jon Swallen, the chief research officer at Kantar Media North America. […]
