With programmatic ad buying expected to top $20 billion by next year according to eMarketer, The 4A's Media Data Committee has drafted a point of view paper on the topic, which will be discussed at a Transformation conference session in Austin on Tuesday. […]
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Guest Post: Ryan Gushue, ENPLUG How perfect of a match are digital signage and social media? Moving on from the outdated SMS text message integration, social media provides for a more personal, customizable way to get viewers involved through your display. […]
The 4As today revealed the winners of its first-ever 4A’s Partner Awards. The Partner Awards recognize and celebrate creativity and collaboration among agencies, brands, media and technology companies. The Awards were presented today at a ceremony during the 4A’s Transformation Conference held in Austin, Texas. […]
OOH marketing agency Kinetic has appointed Charlotte Birley as head of Kinetic Active in Asia. Kinetic Active is the newly launched, full-service creative and production division of tenthavenue’s Kinetic Worldwide. […]
Transformation 2015 - Some 800 leading industry executives took over Austin, Texas, on Monday, March 23, for the 4A's annual gathering of thought leaders and visionaries. […]
At 4A's Conference, Digital Media Chief Also Hints at Programmatic TV. […]
Marketing’s Gemma Charles and Charlotte McEleny alongside Campaign’s James Swift reflect on what they learned from the sessions they attended on the first day of Advertising Week. […]
The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google. All media owners, he said, are now in the digital space, singling out the likes of Ocean and Outdoor Plus and some of the newspaper groups, "who have got their act together" in the digital space. […]
The Drum picks out the best quotes heard on Ad Week Europe Day One so that you don’t miss out on any insights. […]
As a professional in the digital signage business, I've developed a habit of checking out digital signage deployment wherever I go. Airports, QSRs, retail stores, malls and electronics shops have more digital signage displays than ever before. Besides giving an appearance of a growing business, the presentation digital signage makes is always the key I pay attention to. […]
Yorkdale is by most measures the top shopping mall in Canada. There are larger footprint ones, and ones that get more people through the doors. But the mall along Toronto’s teeming 401 highway is where most or all of the big retail brands put in a splashy flagship store. […]
A couple of years ago, the industry was abuzz over the idea of putting little black and white squares on products, packaging, and signage. Many thought that QR codes would revolutionize the industry, becoming the link between the physical and online worlds -- and a dream come true for shoppers. And while QR codes did gain popularity amongst marketers, they were never truly embraced by consumers. […]
A Lufthansa marketing executive was forced to cancel a planned presentation at the 4A’s Transformation Conference Tuesday afternoon after word surfaced earlier in the day that a plane operated by the carrier’s budget subsidiary Germanwings crashed in the French Alps tragically killing all aboard, according to reports. […]
Less than a third of marketers are aware that out of home (OOH) advertising offers contactless technology, motion detection, and QR and NFC integration, according to research which suggests the sector must do more to educate marketers on emerging technology. […]
