In other media, ad spend on magazines declined by -7% and on newspapers by -2%. Radio was also on the losing end with advertisers dropping off by -1%, but there was better news for out of home as ad revenues rose by +1% in Q1. […]
AdMobilize, a big data company for outdoor and indoor advertising, launched its AdBeacon, which the company says is the world's first "plug and measure" analytics platform for outside digital signage advertising and retail, enabling operators and agencies to understand ad campaign performance in real time. […]
Today's consumer is often betwixt between the power of the digital marketplace and the shiny allure of the in-store experience. They want the instant gratification of leaving a store with their purchase in tow but also information for product research to make well-informed buying decisions. […]
Eye Corp Media, an out-of-home advertising company with a network of place-based media in over 300 malls around the country, is branching out into nightlife venues through a partnership with AMI Entertainment Network, which has installed digital jukeboxes in over 23,000 bars and restaurants nationwide. […]
The roads are busy and the trains traditionally crowded. A new data initiative between Talon and Amscreen tells us that we are 20 per cent more active and mobile on bank holiday getaway days. Proprietary data is becoming more crucial in complementing existing media measurement outputs and this is increasingly playing out in our out-of-home planning. […]
Ahead of the launch of a new partnership with the IPA, Mark Craze, the new chairman of the Outdoor Media Centre (OMC), gets excited about breaking revenue records and digital innovations. "I wanted to get involved because this is the most exciting time to be part of the out-of-home sector. […]
The new campaign is running at London Gatwick, Manchester, Stansted, East Midlands and Newcastle airports, utilising a combination of state-of-the-art digital portrait screens and digital screens in baggage reclaim. A credit card-sized tag that reunites air passengers with their lost bags is gaining national exposure thanks to a new campaign with UK airport advertising specialist Eye Airports. […]
NEW YORK, /PRNewswire/ -- EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play, has expanded its media portfolio with the introduction of EYE Play, one of the nation's largest digital place-based networks. […]
Out of Home advertising is the umbrella under which cross media advertising campaigns assemble. Its inherent strength is that it can be seen as the ‘short-hand’ for brand-building by reinforcing and reminding consumers of ads they might have seen on TV, radio and/or in print with a succinct message in just seconds, using brand cues that pull through from other media. […]
Taxi-mounted LCD screens provide advertising and public messaging opportunities. An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens.An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens. A digital advertising company is coming to Liverpool later this month as it rolls out its product across the UK. […]
PHILADELPHIA (CBS) — Philadelphia City Council today gave final approval to a sweeping overhaul of the city’s billboard regulations. The end result could be fewer billboards overall, but more of them would be digital. The vote was 15-0 as Council approved a top-to-bottom rewrite of billboard regulations that was three years in the making. […]
RALEIGH -- For the third straight legislative session, environmental groups and local government advocates are fighting a measure sought by North Carolina’s billboard industry. House Bill 304 would restrict the ability of local governments and state transportation officials to regulate the placement of outdoor advertising. […]
By A Jay. As restaurants hunt for advanced, cost-effective ways to set themselves apart from the fierce competition, they resort to the easy answer: “Digital Menu Boards”. What’s easy is not always right. […]
Something like this has been done before, but it’s been a while and undoubtedly this stab at putting an LCD screen in a printed magazine is a step ahead. In this case, Chevy’s agency has worked with a tech company to put a video player on a page, embedded in an ad, in 10,000 copies of Popular Mechanics and Esquire. The spots target potential buyers of Chevy Colorado trucks. […]
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