The OOH industry launched a digital roadblock on Earth Day (April 22) to help support the nation’s parks and historic sites. […]
The first of 10 electronic freeway billboards has been erected on Kwinana Freeway, at the pedestrian overpass at Bull Creek train station. As revealed by The West Australian last year, other advertising signs will be erected at Hepburn Avenue, Hutton Street and Warwick Road on the Mitchell Freeway and Berrigan Drive on the Kwinana Freeway. […]
So today is Earth Day. Some people might opt for purchasing a new Hybrid vehicle, or switch their wardrobe to organic clothing, buy an organic cotton mattress with Egyptian cotton to match, and decide to have Swiss cheese on a bed of whole grain artisan bread at tonight's dinner. The good news is that, this is not the only way to for you to do your bit. […]
By Heather Andrew, CEO Neuro-Insight UK. Research objective: We wanted to go further than previous research, to understand just how far the impact of DOOH in particular could extend; our hypothesis being that it could reach well beyond the OOH sector. […]
The digital signage times they are a-changin' — and use cases for digital signage are extending far beyond just the images on screens. Now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies. […]
World's largest audience measurement event. Two and a half days to: Target your audience – from devices to dollars. Track your impact – max engagement. […]
Today sees the start of a digital out of home advertising campaign which begins the search for intrepid volunteers to participate in a scientific trek to the Last Pole (http://www.lastpole.co.uk/) – the Northern Pole of Inaccessibility, which has never been reached before. […]
Smart cities across the world are embracing the Internet of Things (IoT) and finding new ways for everyday objects to communicate with their residents as well as other machines. Everyday objects like streetlights, benches, water fountains and trashcans are being adapted to become smarter and make smart city residents’ lives easier. […]
SYDNEY: Mobile advertising has advanced significantly in Australia over the past year, developing into a medium for brand building and overtaking channels such as outdoor according to a new report. […]
Advertising Association (AA) chief executive Tim Lefroy has warned advertisers to stop thinking of digital as “something that lives on the internet”. Lefroy said the figures highlight that ‘digital’ is in cinema, outdoor, news, and TV. “The trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition,” he said. […]
4K ultra HD TV has undoubtedly achieved a much larger consumer awareness in the last two years and this trend is only going to continue spiraling ever upwards at a nearly exponential pace as more households and other settings are infiltrated by display or video shooting devices with ultra HD capacity. […]
Located in Central Manchester and offering the most high profile advertising opportunity in the area, The Manchester Media Wall now offers brands the chance to advertise in a 40 second loop, via 4 x 10 second slots, delivering the ultimate in digital creative flexibility. […]
BEIJING, /PRNewswire/ -- VisionChina Media Inc. […]
"In cinemas, outdoor, news, television and elsewhere, advertising is seizing the opportunity of new technology. That trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition. […]
The purpose of the line of demarcation between video channels – national, local, syndication, unwired, broadband, over-the-top, addressable, on demand, cinema, place-based and programmatic – was established through the evolution of media value assessment. Sight (or print) set baselines. Decades later, sound (or radio) seeded the media planner’s imagination. […]
