Raw Feed & Search

Out-of-home advertising agency Billups to Acquire HEED Media (press release)

Minneapolis-Based Agency to Complement Billups' Existing Footprint With Local Market Expertise. PORTLAND, OR--(Marketwired - January 09, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced the acquisition of HEED Media, an OOH media specialist agency based in Minneapolis, Minnesota. […]

marketwired.com
Fri, Jan 9, 2015 at 12:10 PM

Permalink

geekwire: Startup uses building walls for social media platform

“Our biggest rivals are Clearchannel, JCDecaux and CBS Outdoor. They have boring billboards. They should fear us because behind our public screens will be standing people. […]

geekwire.com
Fri, Jan 9, 2015 at 10:07 AM

Permalink

bankingexchange: Mobile meets digital signage

by Mark Boidman, Peter J. Solomon & Co. The rise of the combination of mobile technology and interactive digital signage—what we call “intelligent visual communications”—is impacting our everyday lives and changing the way we think and react in the physical world. […]

bankingexchange.com
Thu, Jan 8, 2015 at 4:11 PM

Permalink

MediaWeek: The 2015 formula for outdoor success? Innovation + transformation + location

After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. […]

mediaweek.co.uk
Thu, Jan 8, 2015 at 4:09 PM

Permalink

The Guardian: Billboards that diagnose cancer, charge your smartphone and display art

With the humble billboard capable of purifying air and turning it into drinking water, could posters and hoardings now help people and communities on a personal level? A recent digital billboard campaign, operated by The Outdoor Media Centre and charity Missing People, demonstrated exactly how traditional advertising techniques can be used to benefit communities rather than just market to them. […]

theguardian.com
Thu, Jan 8, 2015 at 4:07 PM

Permalink

DSToday: 2014: The digital signage year in review

We turned to a panel of industry experts to ask them what they thought were the biggest stories or trends in the industry in terms of impact. […]

digitalsignagetoday.com
Thu, Jan 8, 2015 at 4:04 PM

Permalink

For retailers, will 2015 be the year of the millennial? (retailcustomerexperience)

To draw consumers into their store fronts, many retailers have begun incorporating various electronic capabilities; this includes the use of tablets, interactive kiosks and beacon technology. Tablets and interactive kiosks extend inventory past what can be offered in stores. […]

retailcustomerexperience.com
Thu, Jan 8, 2015 at 4:03 PM

Permalink

CMO au: Porsche tailors customer message with digital out-of-home advertising

New digital advertising campaign sees customers near Melbourne Airport targeted with specific billboard message. Porsche Australia has launched a new digital out-of-home advertising campaign that will display a targeted message to drivers of its luxury vehicles at Melbourne Airport. The ‘911 Turbo’ campaign was created by oOh! […]

cmo.com.au
Thu, Jan 8, 2015 at 2:54 PM

Permalink

Chicago Sun Times: Emanuel makes airport advertising deal even sweeter for clout-heavy company (Clear Channel Outdoor)

Mayor Rahm Emanuel’s administration has quietly approved a $10.5 million addendum to a digital advertising deal at O’Hare Airport that makes it even more lucrative for a clout-heavy company. The agreement paves the way for Clear Channel Outdoor to take over management of luggage cart services at O’Hare currently controlled by SmartCarte and to sell advertising on those carts. […]

Thu, Jan 8, 2015 at 2:52 PM

Permalink

imediaconnection: The next phase of location-based advertising

Mastering the art of location-based advertising starts with understanding the new potential and influence of mobile. There will be 250.6 million mobile phones by the end of the year in the U.S. alone -- 91 percent of adults. […]

imediaconnection.com
Thu, Jan 8, 2015 at 2:47 PM

Permalink

The Drum: What to expect from cinema advertising in 2015

2015 is also set to be an outstanding year for advertising in cinemas too and predictions are that cinema admissions will soar to levels not seen for 40 years. With such a varied range of titles on offer, brands and advertisers will have the opportunity to engage with a number of key consumer demographics through cinema. […]

thedrum.com
Thu, Jan 8, 2015 at 2:41 PM

Permalink

Washington Post: News organizations wrestle with whether to publish Charlie Hebdo cartoons after attack

In the wake of the atrocity, a few Western news sources reprinted some of Charlie Hebdo’s cartoons. Those included BuzzFeed and the Huffington Post, which headlined its compilation, “These Are The Charlie Hebdo Cartoons That Terrorists Thought Were Worth Killing Over.” But other American news organizations have been reluctant to publish any of them, lest they give offense. […]

washingtonpost.com
Thu, Jan 8, 2015 at 2:38 PM

Permalink

itbusiness: At CES 2015, Google says it will be telling advertisers when their ads actually get seen

Google Inc. has announced it’ll be making the impact of video advertising more transparent for marketers, alerting them to whether audiences have actually seen their ads. At CES in Las Vegas on Tuesday, Google said it would be giving marketers and advertisers access to “viewability reporting” for DoubleClick and DoubleClick Ad Exchange in the next few weeks. […]

itbusiness.ca
Thu, Jan 8, 2015 at 2:28 PM

Permalink

CNBC: Are Google’s best days behind it?

Shares of Google may struggle in coming years as the company faces a maturing search business, lower margins in other products and increased competition from Facebook, according to a Wall Street analyst Thursday. […]

cnbc.com
Thu, Jan 8, 2015 at 2:26 PM

Permalink

The Guardian on CES 2015: six technological changes marketers need to know about

From a world where everything is monitored to cognitive outsourcing, we explain what this year’s CES show means for marketing professionals. The first week of the new year brings CES. Our annual glimpse into the future, the same future we saw last year, the year before and that seems as far away and far fetched as ever. […]

theguardian.com
Thu, Jan 8, 2015 at 2:21 PM

Permalink