The research firm Futuresource Consulting has pushed out a new fee-based report about the global LED display market, suggesting it expanded by more than ... […]
IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for public comment, offering much-needed clarity in this rapidly expanding channel. The recommended standards are now open for industry feedback until 1st November, and we invite you to send all comments to retailmediastandards@iabeurope.eu. […]
Stefanie Cortez, Every Shelter “Emergency Tarp by Every Shelter is simple and commonsense: used billboards should be repurposed to create durable roof tarps for disaster survivors. Per FEMA, the best option in a disaster is for survivors to be able to shelter-in-place which allows an immediate working solution until timing and/or funds are available to repair the home. […]
There will hopefully be some logic to this, but here’s a screwball workaround to dealing with passenger information displays while a subway station is ... […]
Chris Kelly, Senior Reporter. “We have thousands of small suppliers who may only have one to three products… and they don’t know anything about how to buy an ad, so we have to help them succeed inside of Home Depot,” explained Melanie Babcock, vice president of Orange Apron Media and monetization. […]
Facilitated by Narayan Murthy (Head of Adtech Sales, Moving Walls Group), the panel explored DOOH's critical role in driving the sustainability agenda forward. The conversation went beyond adopting greener technologies to reimagining the very foundation of how the industry operates. […]
If you sell into the QSR sector – whether that’s hardware or software – this is valuable (and free) reading: the annual QSR Drive-Thru ... […]
by Florian Rotberg. Even though the new CMS software is already a success story and the platform is set to play a more important role in the future, Visual Art is still positioned as a full-service integrator in Europe. […]
Modeling Analysis: Budget Shifts to OOH Yield High ROAS Gains. Automotive: An increase of OOH allocation from 1% to 2% in the Automotive vertical can lead to an overall media plan revenue gain of $52.1 million or 75% of the total optimization improvement. […]
The LED display, which measures 15m by 4m, was installed in January and is operated by media company JCDecaux. Network Rail has been criticised for replacing the station's main concourse departure board with the large advertising screen and installing smaller train information boards elsewhere in the station concourse. […]
Registration is now open for Integrated Systems Europe (ISE), the giant annual pro AV trade show and conference set for Feb 3-7, 2025 in ... […]
Registration has opened for ISE 2025, which will take take place at the Fira de Barcelona Gran Vía from 4-7 February. ISE 2024 attracted more than 1,400 exhibitors and 73,891 unique attendees from 162 countries – and next year’s event is expected to break all records. […]
OAAA President and CEO Anna Bager presented last week at the Digital Out of Home Insider Summit. Today about 67% of the revenue and a little bit more I would say of the inventory is static but digital out of home is where most of the growth is coming from. […]
Tom West. Euston station’s giant advertising screens have been switched off by Network Rail as the body faces strong criticism for its mis-management of one of London’s major rail hubs. […]
