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DDX Asia: The Digital Display Experience Show – February 20–21, 2025 Mumbai, India

Launched in 2023, DDX Asia, the Expo brings together suppliers and buyers of digital solutions that power the retail and OOH environments. In its first edition DDX Asia drew 1500+ visitors. Encouraged by the response, the show is all set for its second edition to be held on February 20th and 21st, 2025, at Hall No 5, Nesco Exhibition Centre Goregaon Mumbai India. […]

ddxasia.events · Promoted content
Wed, Nov 6 at 12:10 AM

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OOH Day in LA by OAAA: Wednesday, November 20, 2024

During this event, you'll discover the latest industry insights, forge meaningful connections, and elevate your marketing strategies against the backdrop of LA's energy and creativity. Whether you’re a marketing maven, agency leader, industry insider, or simply curious about the OOH landscape and based in the Los Angeles area, this event is your all-access pass. […]

oaaa.swoogo.com · Promoted content
Wed, Nov 6 at 12:10 AM

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Quick Future Display Observations From Recent Travels, Inc. Color E Paper, MicroLED and Reflective LCD (16:9)

There are piles of interviews to write up and photos to sort through and edit from a bunch of recent travels to the US ... […]

sixteen-nine.net
Tue, Nov 5 at 7:55 PM

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ISE 2025 will have a larger digital signage presence and a new retail tech section (Invidis)

Exclusive interview with Managing Director of ISE Mike Blackman. Not only has digital signage moved to a new hall – Hall 4 – but there are also premium events as part of the extensive content programme, first and foremost the DSS ISE joint venture with invidis. […]

invidis.com
Tue, Nov 5 at 7:52 PM

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How fake OOH ads affect the real OOH ad market in Southeast Asia (Marketing-Interactive)

Camillia Dass, Deputy Editor - Southeast Asia. Traditional OOH has been going through an interesting period in the last decade or so and getting consumers to look away from their mobile phone has become increasingly difficult especially in a market such as Singapore where connectivity is quite superior, according to Mark Teal, chief marketing officer at VCCP Singapore. […]

marketing-interactive.com
Tue, Nov 5 at 7:48 PM

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Digital Signage Federation Board Voting Opens Today (16:9)

There is some sort of election today in the US, but the truly big one starts tomorrow as the Digital Signage Federation opens up ... […]

sixteen-nine.net
Tue, Nov 5 at 9:32 AM

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Finance Firm Puts 15-Foot “Kinetic” LED Wall In Reno’d Global HQ Lobby

This is an interesting video wall put together for the lobby of the renovated global headquarters of American Century Investments in Kansas City, by ... […]

sixteen-nine.net
Tue, Nov 5 at 8:03 AM

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AV Magazine’s 2024 Awards Are Out: Here’s The Digital Signage-y Winners’ List (16:9)

The UK trade publication AV Magazine has what always looks a boozy, fun black tie and gown awards evening each fall, celebrating the best ... […]

sixteen-nine.net
Tue, Nov 5 at 7:40 AM

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UK ad market surges 13.4% to top £10bn, outpacing Euro markets; OOH up 17.0% – AA/WARC report (Mi3)

The UK advertising industry is experiencing a robust recovery, with Q2 2024 spend reaching £10bn, a 13.4% increase, according to the Advertising Association/WARC Expenditure Report. The pick-up, which was 4 percentage points ahead of forecast, was largely driven by stronger than expected digital growth. […]

mi-3.com.au
Mon, Nov 4 at 5:02 PM

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In Australia, food, banks pile into OOH as overall September ad market was down 1.5% – SMI (Mi3)

The Australian advertising market is showing signs of recovery, according to data from Guideline SMI's September report, indicating a slight improvement in total bookings, down 1.5% from the record spend reported in September 2023. But the local ad market is still pacing well behind the UK and US advertising sectors in growth terms this year. […]

mi-3.com.au
Mon, Nov 4 at 5:01 PM

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OOH measurement: The “opportunity to see” model is riddled with inadequacies and assumptions (BandT)

Allan Breiland, research lead – Australia for On Device. Most OOH measurement strategies are post-campaign surveys, which question people on their travels (such as when they travelled, and how long for), in order to determine whether they had an “opportunity to see” an ad. […]

bandt.com.au
Mon, Nov 4 at 4:59 PM

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Australian ad spend was down just 0.2% for the first nine months of the year; outdoor advertising was up 15.8% in September – SMI report (AdNews)

By Chris Pash. The big winner is outdoor media with 15.8% growth in September to take its total market share to a record 16%. Nicola Barnes, head of investment - iProspect, said “We are definitely observing a shift towards outdoor advertising among our clients, with more brands adopting innovative formats and prime locations. […]

adnews.com.au
Mon, Nov 4 at 4:51 PM

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LG’ Display’s colour perception measurement method adopted as industry standard (AVInteractive)

LG Display’s ‘colour perception difference measurement method’ has been adopted as the international standard technical specification by the International Electrotechnical Commission (IEC). Differences in colour perception refer to the phenomenon where the same colour displayed on a screen is perceived differently by viewers, leading to colour distortion. […]

avinteractive.com
Mon, Nov 4 at 4:44 PM

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AV industry leader calls for aid after devastating flooding in Spain (AVInteractive)

By Guy Campos. Juan Jose Vila, CSO of Equipson and Fantek, in Valencia, Spain, is appealing for aid after floods took many lives and left thousands homeless, and trapped without food, water and medicine. A leading supporter of Spanish and international AV trade associations is calling for aid, after his home city was struck by some of the most devastating floods the region has ever seen. […]

avinteractive.com
Mon, Nov 4 at 4:39 PM

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Updated (but not quite complete) state OOH Association list (Billboard Insider)

Thanks to Andy McDonald for this latest update of the State OOH Associations. We still think there are some more updates out there, so take a look through. If you see a state that needs an update, please email Andy McDonald at amcdonald@oaaa.org or johnweller@billboardinsider.com. […]

billboardinsider.com
Mon, Nov 4 at 4:13 PM

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