Leaders from JCDecaux, QMS, and oOh!Media share their insights on the OOH sector. 5G and connected cities: Unlocking new creative frontiers The rise of 5G and connected cities is a game-changer for OOH. JCDecaux highlights the potential for hyper-targeted, real-time campaigns driven by advanced data sets. […]
By Guy Campos. French specialists Cosmo AV, Extended AV and Superbien produced a show delivered by Panasonic projectors and Modulo Pi media servers. Notre Dame de Paris cathedral has reopened with a large-scale projection mapping show to a soundtrack by French DJ and producer Michael Canitrot. […]
Registration is now open for the World Out of Home Organization Annual Congress to be held in Mexico City from June 4-6, 2025. This is the first time the WOO Annual World Congress has visited Latin America and follows a successful first visit to Asia for the 2024 Annual Congress in Hong Kong, attracting over 500 delegates. […]
A UK-based company has unveiled a Digital Signage Robot with a 27″ portrait HD display for showcasing videos, images and real-time updates, as well as a 10.1″ interactive display. Robots of London’s Digital Signage Robot, which also features a 6-mic circular array, is available for purchase or hire. […]
by Antonia Hamberger. Over the weekend, 13 executives from the North American digital signage industry gathered in Palm Springs, Southern California. From software providers such as Navori and Poppulo, to integrators such as Sagenet and display provider Bluefin. […]
Swish's campaign fetured people walking through city streets at night, carrying illuminated boards displaying details about Swish’s 10-minute food delivery service. The image of these human advertisements prompted reactions that varied from concern to admiration. While some users expressed discomfort, labelling the practice as 'disgraceful' and 'dehumanising,' others were more supportive. […]
CAYIN sais the player is "perfect for applications like restaurant menu updates and real-time event notifications". Dual Outputs and Upgradable Flexibility. SMP-2400 supports dual outputs by default, with an option to upgrade to triple-output for greater customization and versatility. […]
Kristen Theodore. “Sanctuary Billboards’s choice to partner with Broadsign was driven by its mission to offer the best quality screens and sites. Broadsign’s reputable CMS system provides the flexibility needed to meet diverse client demands,” said Nick Sapwell. […]
Intel has moved out and a VERY different brand has moved in to that hyper-ambitious immersive retailing pop-up store in central London. The new ... […]
The brand produces vegan sneakers and falls into the “up-and-coming” category – not yet a household name, but already spotted on the feet of celebrities such as Mila Kunis in LA. This has really boosted the self-confidence of the brand, founded in 2020. […]
IGPDecaux has been awarded the bus shelter contract in Rome (2.8 million inhabitants and 50 million tourists in 2023). IGPDecaux is a company owned 60% by JCDecaux SE and 40% by the du Chène de Vère family. […]
While some brands lean on the Christmas narrative, others let bold visuals and simplicity do the talking. Pepsi MAX, planned by OMD & Source out of home, exemplifies how to use OOH to marry the seasonal charm with strong brand identity. Through smart, vibrant creative from eg+WW, the soft drink brand’s campaign embraces festivity by lifting a can in ‘cheers’ to everything Christmas. […]
By Amala Reddie, Associate Editor. In 2024, Commercial Integrator compiled several comprehensive reports on the state of the commercial AV industry with topics ranging from AV-over-IP, performance audio, business resources, to name a few. As we close out the year, CI invites you to reflect on the trends and insights gleaned from our Deep Dives throughout the year. […]
Lisa & Dan Nausley. The challenge is this: Many sales leaders have instituted a “don’t lose a piece of business on price” or a “get every piece of business you can” plan with their teams. Is that our only option? […]
by Laurie Sullivan. Two-thirds of adults have seen a piece of social media used in an out-of-home ad, and 52% agree that the integration of this type of content makes it more likely to interact with brands online, according to data released Wednesday. […]
