Out-of-home resumes its ride on a digitisation rocket (AdNews)

By Jason Pollock. Out-of-home (OOH) has emerged from the chaos of pandemic lockdown to continue its climb as one of the fastest-growing channels in the media industry. IPG Mediabrands’ MAGNA predicts a 5% lift to $1.1 billion for outdoor media in 2023, while GroupM’s mid-year forecast puts OOH with 9% growth in 2023. […]