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Search results for “dpaa”:

Tuesday, July 29, 2014 Tue, Jul 29, 2014

Digital Signage Pulse’s Featured Digital Place Based Campaign: Q-tips Precision Tips on Gloss TV Network

Gloss TV (part of Gloss Media) is a nationwide network of digital signs in upscale nail salons and spas, headquartered in New York. The screens are installed in over 50, 000 locations and target a lucrative high-income clientele. Advertisers take advantage of Gloss TV’s captive audience and extended dwell times. […]

Editorial
Tue, Jul 29, 2014 at 8:15 PM

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Monday, April 14, 2014 Mon, Apr 14, 2014

Digital Place Based Media Revenue Growth Rate for 2013 Far Exceeded that of Overall U.S. Ad Industry

DPB: +13.0% TOTAL U.S.: +0.9% NEW YORK, April 14, 2014-- The Digital Place Based Advertising Association (DPAA) announced today that the sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television. […]

Editorial
Mon, Apr 14, 2014 at 7:34 PM

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Friday, March 15, 2013 Fri, Mar 15, 2013

DOOH Aggregation Is Dead. Long Live DOOH Ad Serving Platforms!

Analysts report that digital out-of-home/digital place-based media continue to grow faster than the general economy and other media (DOOH is outpaced only by mobile advertising). Although the growth rate has somewhat decelerated since 2010, new digital signage networks keep emerging every month, while successful existing ones get bigger by way of acquisitions and organic expansion. […]

Editorial
Fri, Mar 15, 2013 at 9:21 PM

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Tuesday, October 9, 2012 Tue, Oct 9, 2012

Hurdle Six (Seven Hurdles to Success of Digital Signage Advertising)

6. Media currencies: advertisers will pay-per-what? Joint efforts by DPAA and Nielsen Media have brought a semblance of uniformity for some larger networks comparing them to television audiences via Nielsen's Fourth Screen Audience Report. […]

Editorial
Tue, Oct 9, 2012 at 2:50 AM

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Raw Feed & Search

Search results for “dpaa”:

Tuesday, July 29, 2014 Tue, Jul 29, 2014

Digital Signage Pulse’s Featured Digital Place Based Campaign: Q-tips Precision Tips on Gloss TV Network

Monday, April 14, 2014 Mon, Apr 14, 2014

Digital Place Based Media Revenue Growth Rate for 2013 Far Exceeded that of Overall U.S. Ad Industry

Friday, March 15, 2013 Fri, Mar 15, 2013

DOOH Aggregation Is Dead. Long Live DOOH Ad Serving Platforms!

Tuesday, October 9, 2012 Tue, Oct 9, 2012

Hurdle Six (Seven Hurdles to Success of Digital Signage Advertising)

Effortless global DOOH news tracking: