NEW YORK: US expenditure on digital place-based (DPB) media passed $1bn in 2015 and is increasingly shifting towards programmatic, according to new research. […]
Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015. It is expected to grow at a rate of 10-12% annually, according to new research from the Digital Place-based Advertising Association (DPAA) in partnership with Prohaska Consulting. […]
The Digital Signage Federation (DSF) has done up a partnership that sees the organization formerly known as OVAB Europe to instead be called Prince. Sorry, instead to be called DSF Europe. The change, says a release, will commence in the coming week, once approved by OVAB Europe members. […]
A few weeks before the world's largest digital signage trade event I spoke with Andrea Varrone, Show Director at Digital Signage Expo. Andrea shared what's new this year at the DSE, which will take place on March 15-18 in Las Vegas, NV. [caption id="attachment_794" align="alignnone" width="400"] Andrea Varrone, Show Director at DSE[/caption] NU: How has DSE grown since it began? […]
A DPAA-Sponsored Feature. Given the variety of media choices and devices, people today have much more freedom in how they can access their favorite content. At present, the ad industry is lagging behind these changes in consumer behavior and is in search of ways to bridge this gap. […]
Highlights in This Issue: - 2016 Consumer Electronics Show Key Takeaways; - Programmatic in the Digital Signage Software Industry; - Companies Showing Interest in Facial Recognition Tech; - DPAA Mobile Integration Committee Update; - Total Global Advertising and Marketing Revenues Update; - UK DOOH Market Update. […]
The annual Digital Signage Expo is less than three months out now, so it’s time for me to have a look at at what’s up with the event this year, as well as start planning the annual Preset Group Mixer. The latter is already somewhat in hand – the venue secure and several sponsors lined up. […]
Based in New York, Incentient is a world-wide digital network owner of interactive touchscreen media applications installed in hotel resorts, pro sports stadiums, leading fine dining restaurants and other consumer-facing venues. […]
Many people know Verifone, the payments platform as the technology that's used in taxis across the United States to accept credit cards. What many don't know is that they're also running a powerful digital place-based advertising network that spans taxis, gas stations and more. […]
As someone who grew up in the apparel trade, New York Fashion Week was just a seasonal item on the calendar, a given. I did not appreciate the scope or the history of Fashion Week, or its influence on the rag business from couture all the way down to off-price. […]
Jeff Gunderman, president and CEO of Eye Corp, spoke with The Drum’s Found Remote at the Digital Place Based Advertising Association (DPAA) Video Everywhere Summit earlier this week about out-of-home advertising opportunities for marketers during the holiday season. […]
At the Digital Place Based Advertising Association (DPAA) Video Everywhere Summit earlier this week, manager of integrated media solutions at Pepsi Scott Halderman spoke about the video and digital campaigns that have taken place over the past year to promote Lipton’s new sparkling iced tea. […]
New 7,200 square foot digital display will target through dayparting. New York, NY. November 2, 2015. […]
CIVIQ Smartscapes’ vision will become a reality with the installation of its first LinkNYC terminals on the streets of New York City. […]
I don’t normally write about new hires at companies because the stats show readers generally (and sometimes profoundly) don’t care, but news of one of the better known guys in the signage business getting back in the spotlight is worth some attention. […]
