In its fifth year the New York Digital Signage Week will be again bigger this time around. The three main events are the DPAA Video Everywhere Summit, the NEC Showcase and The DailyDOOH Investor Conference. […]
One of the higher profile digital out of home networks around just got its plug pulled. […]
“The more you do, the more you realize you can do,” said Christina Radigan, Director of Marketing and Communications at the Outdoor Media Group of Companies, Omnicom’s out-of-home buying group. Christina practices what she preaches. […]
NEW YORK -- The Digital Place Based Advertising Association (DPAA) announced today the sector's revenue growth rate for the first half of 2015 outpaced that of all other major media. […]
By Barry Frey, Video Everywhere - DPAA. Every year our organization, the Digital Place Based Advertising Association, conducts a survey of media planners to take their pulse on the subject of video media and advertising. The 2015 results reinforce what we all sense, i.e., the ground is moving beneath our feet. […]
The end of summer is always bittersweet. Back to school time marks the end of vacation weeks, long weekends, barbecues and for most people, the opportunity to wear shorts. Here in Florida where shorts are always appropriate, it means only five more weeks of oppressive heat until we return to climate paradise. […]
Entrepreneurs have for many years now tried putting screens in taxis as a targeted advertising medium – with results best described as mixed. I think we’ve all slid into a taxi somewhere, got ourselves settled, and then quickly located the mute button so that whatever ad was on the screen would stop jabbering at us. […]
Canadian-based Cineplex operates one of the most modern and fully digitized motion picture theatre circuits in the world. […]
As a market observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article. […]
NEW YORK – The Digital Place Based Advertising Association (DPAA) announced today that Bulzī Media, which operates the world’s first data-driven addressable advertising network for digital out-of-home, has joined the organization. Bulzī Media aggregates digital out-of-home (OOH) audiences through partnerships with various OOH network operators. […]
DPAA's survey reveals that 59% of planners expect television's share of media dollars to decline, other screens' shares to rise. […]
In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable TV behind to become the Video Advertising Bureau. […]
Former DPAA head Sue Danaher has joined NYC-based ad-targeting startup Centriply as its brand ambassador, charged with opening the door at advertising and media agencies. “Sue’s combination of industry knowledge and long-standing relationships will be a major benefit to us as we extend our sales and promotional efforts,” says Shelley Stansfield, director special ops, Centriply. […]
The first time I heard of Vengo was a few weeks ago, following an announcement from the DPAA (Digital Place-Based Advertising Association), and I was surprised to learn about a new type of an interactive kiosk. Vengo’s wall-mounted vending machines occupy only two square feet of surface and they are just six inches deep. […]
The digital video out-of-home (OOH) market – screens in elevators, taxis, gas stations, gyms, malls, planes and amusement parks – is setting up the programmatic pipes. […]
