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New book by Mark Boidman is a guide to today’s digital out-of-home media, digital signage and Pro AV

NEW YORK, Dec. 19, 2023 -- Mark Boidman, Head of the Global Media Group at Solomon Partners, an investment advisory firm, has released his second book, Digital Sign Language: How to Thrive in the New Era of Pro AV and Out of Home Media. The book explores tech transformation in media, including Professional Audio Visual (Pro AV), on-premise and in-store media. […]

Solomon Partners · Promoted content
Tue, Dec 19, 2023 at 9:55 AM

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Opinion: Out-of-Home Media Trends for 2024 (EMC Outdoor)

As we wind down for the year it’s time to have a look at the Out of Home media trends for 2024. Some trends will continue – we’re looking at you programmatic – but some have come out of left field. This year left our heads spinning with the emergence of AI as something more than a sci-fi topic. […]

emcoutdoor.com
Thu, Dec 14, 2023 at 12:00 PM

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Advertising Trends: What does 2024 have in store? (Adomni)

Advertising Trends: What does 2024 have in store? Published: December 14, 2023 Navigating the events that happened in 2023, from the growth of AI and machine learning to voice search optimization, it’s become apparent that the pace of change in our dynamic world is relentless. […]

adomni.com · Promoted content
Thu, Dec 14, 2023 at 12:11 AM

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DPAA Announces CES Curated Experience, January 8 – 10, 2024

Features Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, VIP Floor Tour   NEW YORK – December 13, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today it’s 2024 CES Curated Experience. […]

dpaaglobal.com
Wed, Dec 13, 2023 at 5:00 AM

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Big names revealed in OAAA’s 82nd OBIE Awards jury

Illustrious Jury Chaired by JOAN Co-Founder and CCO Jaime Robinson.  The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the distinguished panel of jurors for the 82nd OBIE Awards, the oldest and most prestigious honors for creative excellence in OOH advertising design and execution. […]

OAAA
Tue, Dec 12, 2023 at 5:47 PM

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A look back at out-of-home in 2023: fakes, 3D, sustainability and growth (The Media Leader)

The Media Leader asked out-of-home media owners, specialists and trade bodies what the most significant change in the sector was and the biggest surprise this year. The rise and fall of fake out-of-home? […]

the-media-leader.com
Tue, Dec 12, 2023 at 4:55 PM

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Inside Broadsign: Celebrating 20 years of lighting up out-of-home

Kayla Caticchio. Our 20th anniversary isn’t just about looking back; it’s also about looking forward. While work was being done at our headquarters, we were also busy working on exciting product updates to continue our evolution in the OOH space. […]

broadsign.com
Tue, Dec 12, 2023 at 12:10 AM

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World Out-of-Home Organization will hold Hong Kong 2024 Global Congress June 5-7

World Out of Home Organization Global Congress in June 2024. The Congress will be held at the Grand Hyatt hotel, overlooking bustling Victoria Harbour, from June 5-7. The 2024 Congress follows the Global Congress in Lisbon in 2023, with over 500 delegates, as well as a 2nd regional APAC Forum in Bali and next year's forthcoming Africa Forum to be held in Cape Town from March 11-13. […]

World OOH
Fri, Dec 8, 2023 at 2:49 PM

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Userful & Sony Boost Corporate Signage with Integrated Solution

Userful and Sony Electronics announced an alignment to advance visual communications for enterprise IT. This includes the certification of Sony’s Pro BRAVIA Displays with the Userful Infinity Platform and Signage Plus Solution, enhancing collaboration for the global enterprise. It also marks Userful’s entry into Sony’s Professional AV Alliance Partner Network. […]

commercialintegrator.com
Fri, Dec 8, 2023 at 11:45 AM

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Agency executive defends fake or CGI out-of-home ads (The Drum)

Why the fake outrage about ‘faux’ out-of-home ads? By Kirsty Hathaway | Executive Creative, Joan London. What is the main objective of a campaign? […]

thedrum.com
Thu, Dec 7, 2023 at 11:22 PM

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Adomni, TikTok, and Screen Power

Adomni, TikTok, and Screen Power Published: December 6, 2023 Jonathan Gudai is the co-founder and CEO of Adomni, which has developed a state-of-the-art platform that enables digital marketers at brands and agencies to make smarter and faster media buys on screens in the real world.  Adomni has connected 37 screen types ranging from large format digital billboards to digital screens in retail locations, gyms, bars/restaurants, and more. […]

adomni.com
Wed, Dec 6, 2023 at 2:48 PM

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Winners of the Digital Signage Experience (DIZZIE) 2023 Awards (DSE)

2023 DSE Awards Winners are: Corporate Environments: · Hewlett Packard Enterprise Global Headquarters, submitted by SNA Displays.   Digital Out-of-Home (DOOH): · The Moxy & AC Hotel Downtown Los Angeles (DTLA), submitted by SNA Displays.   Educational Environments: · Innovating Seneca: Multi-Campus Digital Transformation, submitted by ICON. […]

digitalsignageexperience.com
Tue, Dec 5, 2023 at 2:08 PM

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Samsung recaps its innovations in digital signage over the past 14 years

While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs to digital out-of-home (DOOH) locations like stadiums and malls. […]

news.samsung.com · Promoted content
Tue, Dec 5, 2023 at 12:10 AM

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Reaching Patients With Out of Home Media: Right Place, Right Time, Right Message

At EMC, we have a long history of using Out of Home media to reach healthcare professionals at medical conferences and professional meetings. Out of Home is ideally suited to reaching this audience as they are all gathered in one place at one time. But what about using OOH media to reach patients? […]

emcoutdoor.com
Mon, Dec 4, 2023 at 12:27 PM

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Zitcha & Broadsign Partner to Boost Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximize and monetize in-store digital display networks. It also enables advertising partners to easily view and book available in-store inventory. […]

commercialintegrator.com
Thu, Nov 30, 2023 at 1:04 PM

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