OREM, UT and NEW YORK, NY, January 2024 — In a strategic move that reshapes the out-of-home (OOH) media landscape, Travel Plaza Media (TPM) forges an exclusive partnership with Adkom, appointing Adkom as its dedicated sales management group. […]
Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. […]
The deal bolsters Cineplex Media's out of home shopping network to 89 premium shopping destinations across the country, including nine of the top ten busiest malls in Canada. TORONTO, Jan. […]
Deal unlocks OOH media infrastructure firm’s European expansion amid surging digitisation. London, 15 January 2024 Wildstone, the owner of outdoor media infrastructure across the UK and Europe, has completed a landmark £350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead arrangers. […]
Big celebrations are in-store for ISE 2024, the world’s largest AV systems integration show. The upcoming show will mark its 20th anniversary. According to Integrated Systems Events’ Managing Director, Mike Blackman it will be ISE’s biggest ever event! […]
Paris, January 15th, 2024 – JCDecaux SE (Euronext Paris: DEC) announced today that JCDecaux Pearl & Dean, a 100% sister company (hereinafter called “JCDecaux Transport”) has won the renewal of its exclusive advertising contracts with MTR Corporation for the operation and management of advertising across a total of eight MTR* lines including Airport Express, as well as the non-exclusive rights to sell and promote MTR Mobile advertising. […]
By Florian Rotberg. CEO and owner of Broadsign is Burr Smith. Under his leadership, the Canadian solution provider has grown into the leading End-to-End OoH platform: almost 400,000 DooH displays in 85 countries run on Broadsign, and a total of one million out-of-home advertising faces are managed and controlled via the platform. […]
Anna Bager. After surveying members, we established new priorities and goals, consolidated and streamlined committees from 16 down to six, created several new working groups and task forces to spearhead projects that will help advance our industry, and renewed the Independent Media Company Advisory group to ensure OAAA resources are resonating with this important segment of our membership. […]
Kevin Gephart. A sales department of four or more sales reps requires a full-time, dedicated sales manager who can actively and strategically chart the course of sales efforts ensuring that everyone has the tools, support, and training they need to succeed. […]
2023 was a whirlwind. Data privacy regulations tightened, platforms evolved, budgets came back and consumer expectations skyrocketed. […]
Posterscope India, Managing Director, Imtiyaz Vilatra said, "We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city." The campaign featured a life-like 3D cutout displayed on an LED barge at Juhu Beach in Mumbai. […]
Back in the fall, the museum, which combines education and entertainment, opened a new flagship location in Las Vegas with a new 3D ad of an eye overlooking the Vegas Strip. The 3D ad concept is a first for the company, and it’s a push not only to stand out in Vegas, an especially crowded city, but also to keep up with a trend happening in the out-of-home advertising space. […]
Wildstone has acquired the M5 Tower in the West Midlands. The M5 Tower West Midlands is a high-impact, double-sided DM6 structure positioned on the M5 in Birmingham, between Junctions 1 and 2. This stretch of motorway serves as a major arterial route for commuters and motorists traveling to and from the M6 and the north, making it a prime spot for OOH advertising. […]
21st December 2023, Kuala Lumpur – Unicom Marketing, an event management and digital out-of-home (DOOH) company spanning Malaysia, Singapore, Vietnam, and Indonesia integrates with Location Media Xchange (LMX), the supply side arm of Moving Walls Group. Unicom to deploy the LMX platform to provide measurement and automation across their moving LED truck screens. […]
NEW YORK, Dec. 20, 2023 -- Questex’s Digital Signage Experience 2023 (DSE) brought together all aspects of digital signage – advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more from 61 countries. […]
