NEW YORK, Jan. 21, 2016 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced that Marion Parrish has been named Senior Vice President, Digital Operations. […]
Quividi will be exhibiting at the Integrator Systems Exhibition tradeshow, which takes places in Amsterdam, Feb 9-12, 2016. […]
Outdoor advertising company Outfront Media is looking to court digital ad dollars with a new technology platform that provides more robust analytics for marketers. […]
Programmatic solutions are commonplace in the online world, but it’s a relatively new concept in the out-of-home media space. Confirming its position as an industry innovator, Kinetic has recently announced the launch of a pioneering programmatic offering for both static and digital out of home assets. […]
I had about three hours last week to zip up and down the aisles of Ad:Tech New York, and three hours was plenty if you are not in the online ad business. It’s all about ad networks and programmatic advertising and things like predictive marketing, of which I know absolutely zip. […]
Initial advertisers include Foursquare, Lionsgate, Turner, JetBlue, CBS, and Coach NEW YORK , Sept. 24, 2015 /PRNewswire/ -- OUTFRONT Media Inc. […]
Digital out of home network Inlink is launching a real-time audience measurement and analytics platform to give clients and agencies detailed and accurate information on the reach and effectiveness of their brand campaigns. […]
NEW YORK – The Digital Place Based Advertising Association (DPAA) announced today that Bulzī Media, which operates the world’s first data-driven addressable advertising network for digital out-of-home, has joined the organization. Bulzī Media aggregates digital out-of-home (OOH) audiences through partnerships with various OOH network operators. […]
Gimbal’s Enterprise-Grade Beacon and Geofencing Technology to Enable Vector Media to Augment Existing OOH Audience Data and Create Hyper-Relevant Engagement New York, NY and San Diego, CA – Vector Media, LLC and Gimbal, Inc., have announced a partnership that will upgrade Vector’s transit advertising network to incorporate proximity marketing services. […]
Gimbal, Inc., the leader in location and proximity-based mobile engagement today announced a partnership with do it outdoors media, the largest national mobile billboard and field marketing company. […]
AdMobilize revealed yesterday (July 2) its new AdBeacon 2.0, which enables businesses to measure how customers view their advertisements in the real world. The Miami-based company also announced an additional $1.6 million in funding — reaching a total of $4.5 million since its founding in 2012 — to fuel further development of its patent-pending platform. […]
Guest Post: Freddie Laker, Kairos Stand at the counter in any fast food restaurant or cafe. Somewhere up in front of you there will be a menu displayed. In some places, it might be very amateurish, maybe even handwritten. […]
In-House Creative Boutique to Offer Out-of-Home Marketers End-to-End Advertising Solution NEW YORK, June 1, 2015 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), a leading outdoor advertising brand, today launched OUTFRONT Studios as its in-house full-service creative boutique to design advertising campaigns for clients. […]
Here’s Jeff Dumo, one of the partners in the Silicon Valley-based creative shop Array Interactive, on why he’s heading to Orlando for InfoComm. Jeff is one of the speakers on the the opening day of the digital signage solutions summit. 1 – How many years have you been going to InfoComm? […]
A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. […]
